//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Web-Nutzung"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Internet usage
4
Internetnutzung
4
Consumer behaviour
2
Internet marketing
2
Konsumentenverhalten
2
Online retailing
2
Online-Handel
2
Online-Marketing
2
Advertising effects
1
Behavioral segmentation
1
Consumer motivation
1
Consumer protection
1
Consumers
1
Data protection
1
Datenschutz
1
Eigeninteresse
1
Experiment
1
Fernsehwerbung
1
Information behaviour
1
Informationsverhalten
1
Internet usage behavior
1
Italien
1
Italy
1
Kaufmotiv
1
Latent Dirichlet allocation
1
Market research
1
Market segmentation
1
Marktforschung
1
Marktsegmentierung
1
Online behavior
1
Privacy
1
Privacy paradox
1
Regulatory focus theory
1
Self-interest
1
Social Web
1
Social media engagement
1
Social web
1
Television advertising
1
Topic models
1
USA
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Bellman, Steven
1
Falke, Andreas
1
Hruschka, Harald
1
Mosteller, Jill
1
Murphy, Jamie
1
O'Farrell, James
1
Poddar, Amit
1
Qiu, Lili
1
Reutterer, Thomas
1
Scarpi, Daniele
1
Schröder, Nadine
1
Treleaven-Hassard, Shiree
1
more ...
less ...
Published in...
All
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Die Alten und das Netz : Angebote und Nutzung jenseits des Jugendkults
16
NBER working paper series
16
Working paper / National Bureau of Economic Research, Inc.
15
Die Frauen und das Netz : Angebote und Nutzung aus Genderperspektive
14
NBER Working Paper
8
Journal of consumer behaviour : an international research review
7
SpringerLink / Bücher
7
CSR und Digitalisierung : der digitale Wandel als Chance und Herausforderung für Wirtschaft und Gesellschaft
6
Handbook of social media management : value chain and business models in changing media markets
6
JMM : the international journal on media management
6
Internetworked world : 15th Workshop on e-Business, WeB 2016, Dublin, Ireland, December 10, 2016 : revised selected papers
5
Journal of business research : JBR
5
Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
4
Journal of advertising research
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Mechanisms driving technology use in the context of digital inequality : a series of essays on the role of social influence, socio-cognitive processes, and socio-economic determinants
4
Psychology & marketing
4
Research
4
Springer eBook Collection
4
Strategic change : SC ; briefings in entrepreneurial finance
4
Telecommunications policy : the international journal of digital economy, data sciences and new media
4
The Routledge companion to digital consumption
4
Academy of Management journal : AMJ
3
Business technologies in contemporary organizations : adoption, assimilation, and institutionalization
3
Digital advertising : theory and research
3
Econometric Institute research papers
3
Educational research and innovation
3
Information systems research : ISR
3
International Journal of Energy Economics and Policy : IJEEP
3
International journal of business and globalisation : IJBG
3
Journal of retailing and consumer services
3
Own the future : 50 ways to win from The Boston Consulting Group
3
Pesquisa nacional por amostra de domicílios : Brasil
3
Policy research working paper : WPS
3
Radni materijali EIZ-a
3
The economics of information security and privacy : [this volume contains a selection of 13 revised contributions to the 11th WEIS, which took place in Berlin, Germany, on 25 - 26 June 2012.]
3
Wirtschaftspolitische Blätter
3
essentials
3
CESifo working papers
2
more ...
less ...
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Analyzing the browsing basket : a latent interests-based segmentation tool
Schröder, Nadine
;
Falke, Andreas
;
Hruschka, Harald
; …
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 181-197
Persistent link: https://www.econbiz.de/10012060967
Saved in:
2
To share and protect : using regulatory focus theory to examine the privacy paradox of consumers' social media engagement and online privacy protection behaviors
Mosteller, Jill
;
Poddar, Amit
- In:
Journal of interactive marketing : a quarterly …
39
(
2017
),
pp. 27-38
Persistent link: https://www.econbiz.de/10011743753
Saved in:
3
Using internet behavior to deliver relevant television commercials
Bellman, Steven
;
Murphy, Jamie
;
Treleaven-Hassard, Shiree
; …
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
2
,
pp. 130-140
Persistent link: https://www.econbiz.de/10009758374
Saved in:
4
Work and fun on the Internet : the effects of utilitarianism and hedonism online
Scarpi, Daniele
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
1
,
pp. 53-67
Persistent link: https://www.econbiz.de/10009490130
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->