Analyzing the browsing basket : a latent interests-based segmentation tool
Nadine Schröder & Andreas Falke & Harald Hruschka & Thomas Reutterer
| Year of publication: |
2019
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|---|---|
| Authors: | Schröder, Nadine ; Falke, Andreas ; Hruschka, Harald ; Reutterer, Thomas |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 47.2019, p. 181-197
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| Subject: | Topic models | Latent Dirichlet allocation | Internet usage behavior | Behavioral segmentation | Konsumentenverhalten | Consumer behaviour | Marktsegmentierung | Market segmentation | Theorie | Theory | Internetnutzung | Internet usage |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.intmar.2019.05.003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012060967