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~subject:"Brand management"
~isPartOf:"Global journal of business research : GJBR"
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Evidence on expectations of luxury vs. non-luxury consumers on Facebook luxury brand pages
Deprince, Elodie
;
Geerts, Angy
- In:
Global journal of business research : GJBR
13
(
2019
)
2
,
pp. 81-94
Persistent link: https://www.econbiz.de/10012160249
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2
A persuasive-based latent class segmentation analysis of luxury brand websites
Díaz, Estrella
;
Martín-Consuegra, David
;
Estelami, Hooman
- In:
Electronic commerce research
16
(
2016
)
3
,
pp. 401-424
Persistent link: https://www.econbiz.de/10011556572
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