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~subject:"Markenführung"
~person:"Bauer, Hans H."
~person:"Kuivalainen, Olli"
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Markenführung
Website
9
Brand management
4
Deutschland
4
Germany
4
Mobile Marketing
4
Mobile marketing
4
Advertising effects
3
Beziehungsmarketing
3
Finland
3
Finnland
3
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Theorie
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Theory
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Werbewirkung
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Brand
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E-commerce
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Electronic Commerce
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1
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Markenpolitik
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Bauer, Hans H.
Kuivalainen, Olli
Nusair, Khaldoon
4
Okumus, Fevzi
4
Bilgihan, Anil
3
Campo, Sara
3
Fernández-Cavia, José
3
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3
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2
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2
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2
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2
Grether, Mark
2
Gupta, Suraksha
2
Kim, Mikyoung
2
Rubab, Nida
2
Sandhu, Kamran Yousef
2
Shaheen, Muhammad
2
Shoukat, Shameem
2
Steiner, Paul
2
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1
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1
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1
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1
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International journal of internet marketing and advertising : IJIMA
1
JMM : the international journal on media management
1
Marketing : ZFP ; journal of research and management
1
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
1
Source
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ECONIS (ZBW)
4
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1
The effect of website usage and virtual community participation on brand relationships
Ellonen, Hanna-Kaisa
;
Tarkiainen, Anssi
;
Kuivalainen, Olli
- In:
International journal of internet marketing and …
6
(
2010
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10003938238
Saved in:
2
The effect of magazine Web site usage on print magazine loyalty
Ellonen, Hanna-Kaisa
;
Tarkiainen, Anssi
;
Kuivalainen, Olli
- In:
JMM : the international journal on media management
12
(
2010
)
1
,
pp. 21-37
Persistent link: https://www.econbiz.de/10008653937
Saved in:
3
Internetspiele als Marketinginstrument für Low-Involvement-Produkte
Bauer, Hans H.
;
Grether, Mark
;
Sattler, Corinna
- In:
Marketing : ZFP ; journal of research and management
24
(
2002
)
4
,
pp. 265-276
Persistent link: https://www.econbiz.de/10001726863
Saved in:
4
Ein umfassender Kriterienkatalog zur Bewertung von Internet-Auftritten nach markenpolitischen Zielen
Bauer, Hans H.
;
Grether, Mark
-
2002
Persistent link: https://www.econbiz.de/10001662734
Saved in:
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