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person:"Ko, Yong Jae"
~subject:"Event-Marketing"
~person:"Johanson, Misty"
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Ko, Yong Jae
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Enhancing knowledge development in marketing ; Vol. 21
1
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ECONIS (ZBW)
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Theory of events
Roberts, Chris
;
Dolasinski, Mary Jo
;
Reynolds, Joel
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
46
(
2022
)
6
,
pp. 1147-1161
Persistent link: https://www.econbiz.de/10013387377
Saved in:
2
Defining the field of events
Dolasinski, Mary Jo
;
Roberts, Chris
;
Reynolds, Joel
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
45
(
2021
)
3
,
pp. 553-572
Persistent link: https://www.econbiz.de/10012483431
Saved in:
3
Does better event quality mean more fans? : moderating effect of perceived commitment on the link between event quality and sport consumption behavior
Kim, Taeho
;
Ko, Yong Jae
-
2011
Persistent link: https://www.econbiz.de/10010191054
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