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person:"Ko, Yong Jae"
~subject:"Sports marketing"
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Sports marketing
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Consumer behaviour
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Dienstleistungsqualität
4
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USA
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image congruence
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2010–2011
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2018 PyeongChang Winter Olympic Games
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Ko, Yong Jae
Nufer, Gerd
13
Inoue, Yuhei
7
Popp, Nels
7
Bühler, André W.
6
Grohs, Reinhard
6
Kim, Yu Kyoum
6
Shapiro, Stephen L.
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Andreff, Wladimir
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Desbordes, Michel
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Filo, Kevin
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Funk, Daniel C.
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Jensen, Jonathan A.
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Koenigstorfer, Joerg
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Breuer, Christoph
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Chanavat, Nicolas
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Kim, Kihan
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Leng, Ho Keat
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Morgan, Ashlee
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Rose, Andrew
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Schreyer, Dominik
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Spiegel, Mark
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Séguin, Benoit
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Yoshida, Masayuki
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Biscaia, Rui
3
Bodet, Guillaume
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Bouchet, Adrien
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Breiter Terry, Deborah
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Byon, Kevin K.
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Bühler, André
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Carrillat, François A.
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Cheong, Yunjae
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Cho, Heetae
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Cornwell, T. Bettina
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Dickson, Geoff
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Dodds, Mark
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International journal of sports marketing & sponsorship
1
Journal of nonprofit & public sector marketing
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
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ECONIS (ZBW)
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1
New day, new game : examining consumer needs in daily fantasy sports
Sears, Jackson
;
Kang, Philip
;
Ko, Yong Jae
;
Lee, Joon Sung
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
4
,
pp. 255-264
Persistent link: https://www.econbiz.de/10013532028
Saved in:
2
The influence of title sponsorships in sports events on stock price returns
Kudo, Masaki
;
Ko, Yong Jae
;
Walker, Matthew
; …
- In:
International journal of sports marketing & sponsorship
16
(
2014/15
)
2
,
pp. 118-137
Persistent link: https://www.econbiz.de/10011289392
Saved in:
3
Determinants of consumers' attitudes toward a sport sponsorship : a tale from college athletics
Ko, Yong Jae
;
Kim, Yu Kyoum
- In:
Journal of nonprofit & public sector marketing
26
(
2014
)
3
,
pp. 185-207
Persistent link: https://www.econbiz.de/10010490409
Saved in:
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