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person:"Ko, Yong Jae"
~subject:"Sports marketing"
~person:"Green, Chris"
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Sports marketing
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Ko, Yong Jae
Green, Chris
Nufer, Gerd
13
Inoue, Yuhei
7
Popp, Nels
7
Bühler, André W.
6
Grohs, Reinhard
6
Kim, Yu Kyoum
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Shapiro, Stephen L.
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Andreff, Wladimir
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Desbordes, Michel
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Filo, Kevin
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Funk, Daniel C.
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Leng, Ho Keat
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Morgan, Ashlee
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Rose, Andrew
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Spiegel, Mark
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Séguin, Benoit
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Yoshida, Masayuki
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Biscaia, Rui
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Bodet, Guillaume
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Cheong, Yunjae
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
European Sport management quarterly : ESMQ
1
International journal of sports marketing & sponsorship
1
Journal of nonprofit & public sector marketing
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Sport management review
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1
New day, new game : examining consumer needs in daily fantasy sports
Sears, Jackson
;
Kang, Philip
;
Ko, Yong Jae
;
Lee, Joon Sung
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
4
,
pp. 255-264
Persistent link: https://www.econbiz.de/10013532028
Saved in:
2
Image recovery from negative media coverage of a sport event : destination, venue, and event considerations
Fairley, Sheranne
;
Lovegrove, Hannah
;
Newland, Brianna L.
; …
- In:
Sport management review
19
(
2016
)
3
,
pp. 352-360
Persistent link: https://www.econbiz.de/10011598948
Saved in:
3
The influence of title sponsorships in sports events on stock price returns
Kudo, Masaki
;
Ko, Yong Jae
;
Walker, Matthew
; …
- In:
International journal of sports marketing & sponsorship
16
(
2014/15
)
2
,
pp. 118-137
Persistent link: https://www.econbiz.de/10011289392
Saved in:
4
Marketing a social experience : how celebration of subculture leads to social spending during a sport event
Xing, Xiaoyan
;
Chalip, Laurence Hilmond
;
Green, Chris
- In:
Sport marketing quarterly : preferred journal of the …
23
(
2014
)
3
,
pp. 138-147
Persistent link: https://www.econbiz.de/10010417507
Saved in:
5
Evaluating sport development outcomes : the case of a medium-sized international sport event
Taks, Marijke
;
Green, Chris
;
Misener, Laura
;
Chalip, …
- In:
European Sport management quarterly : ESMQ
14
(
2014
)
3
,
pp. 213-237
Persistent link: https://www.econbiz.de/10010387881
Saved in:
6
Determinants of consumers' attitudes toward a sport sponsorship : a tale from college athletics
Ko, Yong Jae
;
Kim, Yu Kyoum
- In:
Journal of nonprofit & public sector marketing
26
(
2014
)
3
,
pp. 185-207
Persistent link: https://www.econbiz.de/10010490409
Saved in:
7
A new approach to stadium experience : the dynamics of the sensoryscape, social interaction, and sense of home
Lee, Seunghwan
;
Lee, Hyun Jae
;
Seo, Won Jae
;
Green, Chris
- In:
Journal of sport management : the official journal of …
26
(
2012
)
6
,
pp. 490-505
Persistent link: https://www.econbiz.de/10009706393
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