//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Fraser, Cynthia"
~person:"Anglada-Tort, Manuel"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbe-Jingle"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
3
Advertising music
3
Werbemusik
3
Werbewirkung
3
Advertising
1
Audio branding
1
Brand image
1
Brand management
1
Consumer behaviour
1
Konsumentenverhalten
1
Markenführung
1
Markenimage
1
Music
1
Music industry
1
Musik
1
Musikwirtschaft
1
Neuromarketing
1
Neuroscience
1
Neurowissenschaften
1
Werbung
1
advertising music
1
consumer choice
1
recognition heuristic
1
return on investment
1
more ...
less ...
Online availability
All
Free
1
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Fraser, Cynthia
Anglada-Tort, Manuel
Steiner, Paul
7
Kastner, Sonja
4
Craton, Lincoln G.
3
Roth, Simone
3
Abolhasani, Morteza
2
Allan, David
2
Anand, Sandip
2
Borders, Aberdeen Leila
2
Bronner, Kai
2
Groves, John
2
Hirt, Rainer
2
Kemp, Elyria
2
Kilian, Karsten
2
Kleinjohann, Michael
2
Kopp, Steven W.
2
Krugmann, Dennis
2
Lantos, Geoffrey P.
2
Lepa, Steffen
2
Natesan, Chinna
2
Oakes, Steve
2
Raja, Md Washim
2
Salzmann, Ralph
2
Spence, Charles
2
Andersson, Pernille K.
1
Apaolaza-Ibáñez, Vanessa
1
Areni, Charles Scott
1
Athaide, Gerard A.
1
Aurand, Timothy W.
1
Ballhausen, Marcus
1
Ballouli, Khalid
1
Barth, Bertram
1
Bartholmé, Roland H.
1
Ben Dahmane Mouelhi, Norchène
1
Bennett, Gregg
1
Bernays, Lukas
1
Beukeboom, Camiel J.
1
Beyer, Gilbert
1
Bonnin, Gaël
1
more ...
less ...
Published in...
All
Psychology & marketing
2
International journal of advertising : the review of marketing communications
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
I've heard that brand before : the role of music recognition on consumer choice
Anglada-Tort, Manuel
;
Schofield, Kerry
;
Trahan, Tabitha
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1567-1587
Persistent link: https://www.econbiz.de/10013484607
Saved in:
2
Music-evoked images : music that inspires them and their influences on brand and message recall in the short and the longer term
Fraser, Cynthia
- In:
Psychology & marketing
31
(
2014
)
10
,
pp. 813-827
Persistent link: https://www.econbiz.de/10010484340
Saved in:
3
Music to your brain : background music changes are processed first, reducing ad message recall
Fraser, Cynthia
;
Bradford, J. Andrew
- In:
Psychology & marketing
30
(
2013
)
1
,
pp. 62-75
Persistent link: https://www.econbiz.de/10009716243
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->