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~subject:"Bibliometrie"
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Search: subject_exact:"Werbe-Jingle"
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Bibliometrie
Advertising music
118
Werbemusik
118
Brand management
45
Markenführung
45
Consumer behaviour
36
Konsumentenverhalten
36
Werbewirkung
34
Advertising effects
33
Musik
20
Music
19
Brand image
16
Markenimage
16
Music industry
15
Musikwirtschaft
15
Werbung
15
Advertising
14
Akustische Markenführung
12
Deutschland
12
Germany
12
Emotion
8
Brand
7
Einzelhandel
7
Markenartikel
7
Europa
6
Europe
6
Hörfunkwerbung
6
Internet marketing
6
Online-Marketing
6
Perception
6
Radio advertising
6
Wahrnehmung
6
Corporate reputation
5
Fernsehwerbung
5
Firmenimage
5
Ladengestaltung
5
Retail trade
5
Store design
5
Television advertising
5
USA
5
United States
5
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Article
3
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Article in journal
3
Aufsatz in Zeitschrift
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Language
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English
3
Author
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Craton, Lincoln G.
2
Gustafsson, Clara
1
Lantos, Geoffrey P.
1
Lantos, Geofftrey P.
1
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The journal of consumer marketing
2
The journal of brand management : an international journal
1
Source
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ECONIS (ZBW)
3
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1
Sonic branding : a consumer-oriented literature review
Gustafsson, Clara
- In:
The journal of brand management : an international journal
22
(
2015
)
1
,
pp. 20-37
Persistent link: https://www.econbiz.de/10011288626
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2
A model of consumer response to advertising music
Lantos, Geofftrey P.
;
Craton, Lincoln G.
- In:
The journal of consumer marketing
29
(
2012
)
1
,
pp. 22-42
Persistent link: https://www.econbiz.de/10009565319
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3
Attitude toward the advertising music : an overlooked potential pitfall in commercials
Craton, Lincoln G.
;
Lantos, Geoffrey P.
- In:
The journal of consumer marketing
28
(
2011
)
6
,
pp. 396-411
Persistent link: https://www.econbiz.de/10009407572
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