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isPartOf:"Asia Pacific journal of marketing and logistics"
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Asia Pacific journal of marketing and logistics
European journal of marketing : EJM
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Jahrbuch der Absatz- und Verbrauchsforschung
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Marketing : ZFP ; journal of research and management
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Global business and organizational excellence : a review of research & best practices
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International journal of nonprofit & voluntary sector marketing
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Product effects on endorser image : the potential of reverse image transfer
Charbonneau, Jan
;
Garland, Ron
- In:
Asia Pacific journal of marketing and logistics
22
(
2010
)
1
,
pp. 101-110
Persistent link: https://www.econbiz.de/10003943923
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