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~subject:"Werbewirtschaft"
~type_genre:"Article in journal"
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Werbewirtschaft
Media professions
18
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International journal of advertising : the quarterly review of marketing communications
2
Human relations
1
Journal of advertising : official publication of the American Academy of Advertising
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Zeitschrift für Unternehmensgeschichte
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ECONIS (ZBW)
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1
Chinese advertising practitioners' conceptualisation of gender representation
Shao, Yun
;
Desmarais, Fabrice
;
Weaver, C. Kay
- In:
International journal of advertising : the quarterly …
33
(
2014
)
2
,
pp. 329-350
Persistent link: https://www.econbiz.de/10010362885
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2
Vanishing acts : creative women in Spain and the United States
Grow, Jean
;
Roca, David
;
Broyles, Sheri J.
- In:
International journal of advertising : the quarterly …
31
(
2012
)
3
,
pp. 657-679
Persistent link: https://www.econbiz.de/10009581773
Saved in:
3
Verkannte Propheten? : zur Diskrepanz zwischen Status und Einfluss der "Gründergeneration" deutscher Werber in der westdeutschen Werbewirtschaft, 1945 bis 1966/67
Hirt, Gerulf
- In:
Zeitschrift für Unternehmensgeschichte
56
(
2011
)
1
,
pp. 48-74
Persistent link: https://www.econbiz.de/10008989511
Saved in:
4
The elephant in the room? : class and creative careers in British advertising agencies
McLeod, Charlotte
;
O'Donohoe, Stephanie
;
Townley, Barbara
- In:
Human relations
62
(
2009
)
7
,
pp. 1011-1039
Persistent link: https://www.econbiz.de/10003873464
Saved in:
5
Agency practitioner theories of how advertising works
Nyilasy, Gergely
;
Reid, Leonard N.
- In:
Journal of advertising : official publication of the …
38
(
2009
)
3
,
pp. 81-96
Persistent link: https://www.econbiz.de/10003892018
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