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~subject:"Frauen"
~subject:"Anforderungsprofil"
~subject:"Gender"
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Search: subject_exact:"Werbeberaterinnen"
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Frauen
Anforderungsprofil
Gender
Media professions
38
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10
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10
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Borgerson, Janet L.
1
Broyles, Sheri J.
1
Coleman, Catherine A.
1
Desmarais, Fabrice
1
Grow, Jean
1
Hamrefors, Sven
1
Hirt, Gerulf
1
Martin, Brett A. S.
1
Nothhaft, Howard
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Pervan, Simon J.
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Roca, David
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Schroeder, Jonathan E.
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Shao, Yun
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International journal of advertising : the quarterly review of marketing communications
2
Journal of communication management : an international journal
2
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of marketing management : MM
1
Marketing letters : a journal of research in marketing
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Zeitschrift für Unternehmensgeschichte
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ECONIS (ZBW)
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1
Advertising professionals' perceptions of the impact of gender portrayals on men and women : a question of ethics?
Zayer, Linda Tuncay
;
Coleman, Catherine A.
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 264-275
Persistent link: https://www.econbiz.de/10011313245
Saved in:
2
Critical visual analysis of gender : reactions and reflections
Schroeder, Jonathan E.
;
Borgerson, Janet L.
- In:
Journal of marketing management : MM
31
(
2015
)
15/16
,
pp. 1723-1731
Persistent link: https://www.econbiz.de/10011407857
Saved in:
3
Chinese advertising practitioners' conceptualisation of gender representation
Shao, Yun
;
Desmarais, Fabrice
;
Weaver, C. Kay
- In:
International journal of advertising : the quarterly …
33
(
2014
)
2
,
pp. 329-350
Persistent link: https://www.econbiz.de/10010362885
Saved in:
4
Vanishing acts : creative women in Spain and the United States
Grow, Jean
;
Roca, David
;
Broyles, Sheri J.
- In:
International journal of advertising : the quarterly …
31
(
2012
)
3
,
pp. 657-679
Persistent link: https://www.econbiz.de/10009581773
Saved in:
5
Verkannte Propheten? : zur Diskrepanz zwischen Status und Einfluss der "Gründergeneration" deutscher Werber in der westdeutschen Werbewirtschaft, 1945 bis 1966/67
Hirt, Gerulf
- In:
Zeitschrift für Unternehmensgeschichte
56
(
2011
)
1
,
pp. 48-74
Persistent link: https://www.econbiz.de/10008989511
Saved in:
6
Communication management as a second-order management function : roles and functions of the communication executive ; results from a shadowing study
Nothhaft, Howard
- In:
Journal of communication management : an international …
14
(
2010
)
2
,
pp. 127-140
Persistent link: https://www.econbiz.de/10003979111
Saved in:
7
Communicative leadership
Hamrefors, Sven
- In:
Journal of communication management : an international …
14
(
2010
)
2
,
pp. 141-152
Persistent link: https://www.econbiz.de/10003979119
Saved in:
8
Self-referencing and consumer evaluations of larger-sized female models: a weight locus of control perspective
Martin, Brett A. S.
;
Veer, Ekant
;
Pervan, Simon J.
- In:
Marketing letters : a journal of research in marketing
18
(
2007
)
3
,
pp. 197-209
Persistent link: https://www.econbiz.de/10003508109
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