//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type_genre:"Sammlung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbebotschaft"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising planning
4
Werbeplanung
4
2002-2011
1
Advertising
1
Advertising effects
1
Asymmetric information
1
Asymmetrische Information
1
Brand
1
Competitive advantage
1
Consumer attitudes
1
Consumer confidence index
1
Deutschland
1
Distribution channel
1
Economic information
1
Estimation
1
Flexible manufacturing system
1
Flexibles Fertigungssystem
1
Frühindikator
1
Germany
1
Impact assessment
1
Industrial organization
1
Industrieökonomik
1
Leading indicator
1
Markenartikel
1
Media coverage
1
Media usage
1
Mediale Berichterstattung
1
Mediennutzung
1
Preismanagement
1
Pricing strategy
1
Product information
1
Produktinformation
1
Public relations
1
Schätzung
1
Theorie
1
Theory
1
Verbrauchereinstellung
1
Verbrauchervertrauensindex
1
Verhaltensökonomie
1
Vertriebsweg
1
more ...
less ...
Online availability
All
Free
1
Undetermined
1
Type of publication
All
Book / Working Paper
4
Type of publication (narrower categories)
All
Sammlung
Article in journal
286
Aufsatz in Zeitschrift
286
Aufsatz im Buch
208
Book section
208
Hochschulschrift
69
Graue Literatur
52
Non-commercial literature
52
Thesis
50
Arbeitspapier
32
Working Paper
32
Ratgeber
31
Case study
27
Fallstudie
27
Guidebook
25
Collection of articles of several authors
21
Lehrbuch
21
Sammelwerk
21
Textbook
15
Bibliografie enthalten
12
Bibliography included
12
Aufsatzsammlung
8
Reprint
8
Dissertation u.a. Prüfungsschriften
6
Handbook
6
Handbuch
6
Collection of articles written by one author
4
Konferenzschrift
4
Interview
3
Conference proceedings
2
Einführung
2
Forschungsbericht
2
Mehrbändiges Werk
2
Multi-volume publication
2
Nachschlagewerk
2
Reference book
2
Beispielsammlung
1
Bibliografie
1
Flugblatt
1
Glossar enthalten
1
more ...
less ...
Language
All
English
4
Author
All
Lischka, Juliane A.
1
Rosengren, Sara
1
Schrempf, Fabian Peter Walter
1
Wismer, Sebastian
1
Institution
All
Springer Fachmedien Wiesbaden
1
Published in...
All
Research
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Selected essays on competitive advantage
Schrempf, Fabian Peter Walter
-
2018
Persistent link: https://www.econbiz.de/10012000106
Saved in:
2
Essays in industrial organization : intermediation, marketing, and strategic pricing
Wismer, Sebastian
-
2013
Persistent link: https://www.econbiz.de/10010410463
Saved in:
3
Economic news, sentiment, and behavior : how economic and business news affects the economy
Lischka, Juliane A.
-
2016
Persistent link: https://www.econbiz.de/10011438186
Saved in:
4
Facing clutter : on message competition in marketing communications
Rosengren, Sara
-
2008
Persistent link: https://www.econbiz.de/10003814411
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->