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subject:"Zielgruppe"
~subject:"Markenartikel"
~isPartOf:"Journal of food products marketing"
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Zielgruppe
Markenartikel
Advertising effects
7
Werbewirkung
7
Advertising
6
Werbung
6
Consumer behaviour
4
Konsumentenverhalten
4
Children
3
Food
3
Internet marketing
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Kinder
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Lebensmittel
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Online-Marketing
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Brand
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Brand management
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Ernährungsindustrie
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Beer
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Bier
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Brand image
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Food packaging
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Beneke, Justin
1
Blampied, Simon
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Elliott, Charlene
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Hudson, Simon
1
Lanasier, Evi V.
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Miszczak, Sonia
1
Parker, Penelope
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Waller, David S.
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Ülger, Billur
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Journal of food products marketing
International journal of advertising : the quarterly review of marketing communications
31
Journal of business research : JBR
29
Journal of advertising : official publication of the American Academy of Advertising
26
Journal of advertising research
25
Journal of marketing communications
24
The journal of product & brand management
24
International journal of advertising : the review of marketing communications
22
Journal of promotion management : JPM
18
Psychology & marketing
17
Young consumers : insight and ideas for responsible marketers
16
The journal of brand management : an international journal
14
Journal of retailing and consumer services
12
Marketing letters : a journal of research in marketing
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Journal of the Academy of Marketing Science
9
Marketing : ZFP ; journal of research and management
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
The journal of consumer marketing
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of promotion management : innovations in planning and applied research
8
Asia Pacific journal of marketing and logistics
7
European journal of marketing : EJM
7
International journal of consumer studies
7
International journal of internet marketing and advertising : IJIMA
7
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
7
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Marketing intelligence & planning
6
A master class in brand planning : the timeless works of Stephen King
5
Journal of international consumer marketing
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Australasian marketing journal
4
European journal of marketing
4
Journal of global fashion marketing : JGfM
4
Review of industrial organization : RIO
4
Breaking new ground in theory and practice
3
Cutting edge international research
3
European journal of operational research : EJOR
3
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
3
International advertising and communication : current insights and empirical findings
3
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ECONIS (ZBW)
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1
Attitudes of Indonesian mothers toward food advertising directed to children
Waller, David S.
;
Lanasier, Evi V.
- In:
Journal of food products marketing
21
(
2015
)
4
,
pp. 397-412
Persistent link: https://www.econbiz.de/10011432270
Saved in:
2
Social networking the brand : an exploration of the drivers of brand image in the South African beer market
Beneke, Justin
;
Blampied, Simon
;
Miszczak, Sonia
; …
- In:
Journal of food products marketing
20
(
2014
)
4
,
pp. 362-389
Persistent link: https://www.econbiz.de/10010399875
Saved in:
3
Measuring the impact of product placement on children using digital brand integration
Hudson, Simon
;
Elliott, Charlene
- In:
Journal of food products marketing
19
(
2013
)
3
,
pp. 176-200
Persistent link: https://www.econbiz.de/10009782048
Saved in:
4
Packages with cartoon trade characters versus advertising : an empirical examination of preschoolers' food preferences
Ülger, Billur
- In:
Journal of food products marketing
15
(
2009
)
1
,
pp. 104-117
Persistent link: https://www.econbiz.de/10003831210
Saved in:
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