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person:"Hartmann, Patrick"
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Search: subject_exact:"Werbeerfolgskontrolle"
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Advertising effects
8
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8
Natur
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2
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Hartmann, Patrick
Pelsmacker, Patrick de
57
Gierl, Heribert
56
Esch, Franz-Rudolf
37
Bauer, Hans H.
32
Dens, Nathalie
32
Eisend, Martin
29
Diehl, Sandra
28
Septianto, Felix
27
Reijmersdal, Eva A. van
24
Wilbur, Kenneth C.
24
Taylor, Charles Raymond
23
Terlutter, Ralf
23
Kaiser, Harry M.
22
Bellman, Steven
20
Pauwels, Koen
20
Huber, Frank
19
Rosengren, Sara
19
Stafford, Marla Royne
19
Yoon, Hye Jin
19
Chang, Chingching
18
Dahlén, Micael
18
Hudders, Liselot
18
Yoon, Sukki
18
Mueller, Barbara
17
Matthes, Jörg
16
Romaniuk, Jenni
16
Roy, Subhadip
16
Smit, Edith G.
16
Srinivasan, Shuba
16
Torres, Ivonne M.
16
Tucker, Catherine
16
Chan, Kara
15
Geuens, Maggie
15
Gröppel-Klein, Andrea
15
Muehling, Darrel D.
15
Phau, Ian
15
Rozendaal, Esther
15
Varan, Duane
15
Franses, Philip Hans
14
Kennedy, Rachel
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International journal of advertising : the quarterly review of marketing communications
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Cutting edge international research
1
European journal of marketing : EJM
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International advertising and communication : current insights and empirical findings
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Journal of advertising : official publication of the American Academy of Advertising
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ECONIS (ZBW)
8
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1
Nature imagery in non-green advertising : the effects of emotion, autobiographical memory, and consumer's green
Hartmann, Patrick
;
Apaolaza, Vanessa
;
Eisend, Martin
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 427-440
Persistent link: https://www.econbiz.de/10011633849
Saved in:
2
Environmental threat appeals in green advertising : the role of fear arousal and coping efficacy
Hartmann, Patrick
;
Apaolaza, Venessa
;
D'Souza, Clare M.
; …
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 741-765
Persistent link: https://www.econbiz.de/10010467593
Saved in:
3
Desert or rain : standardisation of green advertising versus adaptation to the target audience's natural environment
Hartmann, Patrick
;
Apaolaza-Ibáñez, Vanessa
- In:
European journal of marketing : EJM
47
(
2013
)
5/6
,
pp. 917-933
Persistent link: https://www.econbiz.de/10009763953
Saved in:
4
Nature imagery in advertising : attention restoration and memory effects
Hartmann, Patrick
;
Apaolaza, Vanessa
;
Alija, Patxi
- In:
International journal of advertising : the quarterly …
32
(
2013
)
2
,
pp. 183-210
Persistent link: https://www.econbiz.de/10009757967
Saved in:
5
Emotional responses to nature in advertising and real nature
Hartmann, Patrick
;
Apaolaza-Ibáñez, Vanessa
- In:
Current insights and future trends : [extended versions …
,
(pp. 17-28)
.
2012
Persistent link: https://www.econbiz.de/10009748180
Saved in:
6
Music in advertising : effects on brand and endorser perception
Zander, Mark F.
;
Apaolaza-Ibáñez, Vanessa
;
Hartmann, …
- In:
Cutting edge international research
,
(pp. 127-140)
.
2010
Persistent link: https://www.econbiz.de/10003985162
Saved in:
7
Effects of green brand communication on brand associations and attitude
Hartmann, Patrick
;
Ibáñez, Vanessa Apaolaza
- In:
International advertising and communication : current …
,
(pp. 217-236)
.
2006
Persistent link: https://www.econbiz.de/10003378128
Saved in:
8
Communicational implementation of green brand associations : effects on grand attitude
Hartmann, Patrick
;
Ibáñez, Vanessa Apaolaza
- In:
Advertising and communication : proceedings 4th …
,
(pp. 96-109)
.
2005
Persistent link: https://www.econbiz.de/10003353620
Saved in:
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