//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Varan, Duane"
~subject:"Dynamic human-centric communication systems theory"
~subject:"Digital media"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbefernsehen"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Dynamic human-centric communication systems theory
Digital media
Fernsehwerbung
14
Television advertising
14
Advertising effects
9
Werbewirkung
9
Advertising
5
Consumer behaviour
4
Internet marketing
4
Konsumentenverhalten
4
Media usage
4
Mediennutzung
4
Online-Marketing
4
Werbung
4
Biometrics
3
Biometrie
3
Australia
2
Australien
2
Experiment
2
Fernsehen
2
Interactive media
2
Interaktive Medien
2
Perception
2
Television
2
USA
2
United States
2
Wahrnehmung
2
Brand management
1
Cause-related advertising
1
Digitale Dienste
1
Digitale Medien
1
Effectiveness
1
Emotion
1
Empirical method
1
Empirische Methode
1
Erfolgsfaktor
1
Eye-tracking
1
Fernsehprogramm
1
Großbritannien
1
Lab experiments
1
more ...
less ...
Online availability
All
Free
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Varan, Duane
Bellman, Steven
2
Hada, Mahima
1
Hartnett, Nicole
1
Rask, Amy
1
Schweda, Anika
1
Shaikh, Nazrul I.
1
Shrestha, Niva
1
Wooley, Brooke
1
more ...
less ...
Published in...
All
European journal of marketing
1
Journal of business research : JBR
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Influence of dynamic content on visual attention during video advertisements
Wooley, Brooke
;
Bellman, Steven
;
Hartnett, Nicole
;
Rask, Amy
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 137-166
Persistent link: https://www.econbiz.de/10013502341
Saved in:
2
Interactive TV advertising : iTV ad executional factors
Bellman, Steven
;
Schweda, Anika
;
Varan, Duane
- In:
Journal of business research : JBR
65
(
2012
)
6
,
pp. 831-839
Persistent link: https://www.econbiz.de/10009552455
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->