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~type_genre:"Fallstudie"
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Profit oder Gemeinwohl? : Fallstudien zur gesellschaftlichen Verantwortung von Wirtschaftseliten
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ECONIS (ZBW)
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Damage control : limiting the fall-out from deceptive advertising
Twomey, Katherine L.
;
Knight, John G.
;
McNeill, Lisa S.
- In:
Journal of advertising research
51
(
2011
)
2
,
pp. 394-403
Persistent link: https://www.econbiz.de/10009267462
Saved in:
2
Brand mismanagement : Rothmans cigarette marketing, 1957 - 2000
Dewhirst, Timothy
;
Sparks, Robert
- In:
Journal of historical research in marketing
3
(
2011
)
3
,
pp. 351-369
Persistent link: https://www.econbiz.de/10009312183
Saved in:
3
Can corrective ad statements based on US v. Philip Morris USA Inc. affect consumer beliefs about smoking?
Tangari, Andrea Heintz
;
Kees, Jeremy
;
Andrews, J. Craig
; …
- In:
Journal of public policy & marketing : JPP & M ; an …
29
(
2010
)
2
,
pp. 153-169
Persistent link: https://www.econbiz.de/10008759869
Saved in:
4
Praxisorientiertes Dialog-Marketing : Konzepte, Instrumente, Fallbeispiele
Kreutzer, Ralf T.
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003516914
Saved in:
5
"Enjoy Smoking" : die Zigarettenindustrie und ihre Abwehrschlachten
Imbusch, Peter
- In:
Profit oder Gemeinwohl? : Fallstudien zur …
,
(pp. 69-108)
.
2007
Persistent link: https://www.econbiz.de/10014560129
Saved in:
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