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~subject:"Rundfunk"
~subject:"Fernsehen"
~type_genre:"Article in journal"
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Rundfunk
Fernsehen
Hörfunkwerbung
125
Radio advertising
125
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29
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29
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27
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27
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21
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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1
Indonesian radio business model : radio network
Singarimbun, Kartika
;
Karlinah, Siti
;
Darwis, Yuliandre
; …
- In:
Journal of media business studies
20
(
2023
)
1
,
pp. 93-108
Persistent link: https://www.econbiz.de/10014234952
Saved in:
2
Advertisers and American broadcasting : from institutional sponsorship to the creative revolution
Meyers, Cynthia B.
- In:
Business history review
95
(
2021
)
3
,
pp. 447-481
Persistent link: https://www.econbiz.de/10012705106
Saved in:
3
Competitive advertising strategies for programmatic television
Guitart, Ivan A.
;
Hervet, Guillaume
;
Gelper, Sarah
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
4
,
pp. 753-775
Persistent link: https://www.econbiz.de/10012293333
Saved in:
4
Ad ratings when a marketer runs two commercial messages in one television program episode
Kent, Robert J.
;
Swaminathan, Srinivasan
- In:
Journal of marketing communications
25
(
2019
)
4
,
pp. 385-402
Persistent link: https://www.econbiz.de/10012203318
Saved in:
5
Radio daze
Balfanz, Henry B.
- In:
Journal of business case studies
14
(
2018
)
1
,
pp. 17-22
Persistent link: https://www.econbiz.de/10011865420
Saved in:
6
Correcting audience externalities in television advertising
Wilbur, Kenneth C.
;
Xu, Linli
;
Kempe, David
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
6
,
pp. 892-912
Persistent link: https://www.econbiz.de/10010231828
Saved in:
7
Turn the radio on! : der Radiomarkt in Österreich
Graf, Michael
;
Ragetté, Doris
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
53
(
2008
)
1
,
pp. 41-44
Persistent link: https://www.econbiz.de/10003674492
Saved in:
8
Which factors primarily influence the number of infomercial hours a commercial television station airs?
LeBlanc Wicks, Jan
- In:
The journal of media economics
10
(
1997
)
1
,
pp. 29-38
Persistent link: https://www.econbiz.de/10001213136
Saved in:
9
Market structure, program diversity, and radio audience size
Rogers, Robert P.
- In:
Contemporary economic policy : a journal of Western …
14
(
1996
)
1
,
pp. 81-91
Persistent link: https://www.econbiz.de/10001201522
Saved in:
10
A model of the audience for TV broadcasting : implications for advertising competition and regulation
Vaglio, Alessandro
- In:
Rivista internazionale di scienze economiche e …
42
(
1995
)
1
,
pp. 33-56
Persistent link: https://www.econbiz.de/10001181624
Saved in:
11
Network or pay-per-view? : A welfare analysis
Holden, Steinar
- In:
Economics letters
43
(
1993
)
1
,
pp. 59-64
Persistent link: https://www.econbiz.de/10001151864
Saved in:
12
Competition between television companies for advertising revenue in the United Kingdom : the Independent Television regions prior to deregulation
Clarke, D. B.
- In:
Environment & planning
24
(
1992
)
11
,
pp. 1627-1644
Persistent link: https://www.econbiz.de/10001133289
Saved in:
13
Models, methods, and assumptions : the usefulness of a multi-method approach to the examination of influence in TV pricing
Bates, Benjamin J.
- In:
The journal of media economics
4
(
1991
)
1
,
pp. 49-66
Persistent link: https://www.econbiz.de/10001105805
Saved in:
14
An economics perspective ten years after the NAB case
Hull, Brooks Brittenham
- In:
The journal of media economics
3
(
1990
)
1
,
pp. 19-35
Persistent link: https://www.econbiz.de/10001086189
Saved in:
15
Oligopoly in advertiser-supported media
Masson, Robert T.
- In:
The quarterly review of economics and business : …
30
(
1990
)
2
,
pp. 3-16
Persistent link: https://www.econbiz.de/10001096755
Saved in:
16
Predicting memory for components of TV commercials from EEG
Rothschild, Michael
- In:
Journal of consumer research : JCR ; an …
16
(
1990
)
4
,
pp. 472-478
Persistent link: https://www.econbiz.de/10001098517
Saved in:
17
Advertising executives' perceptions of satellite TV's potential impact on the European Market
Howard, Donald G.
- In:
European journal of marketing : EJM
23
(
1989
)
5
,
pp. 22-30
Persistent link: https://www.econbiz.de/10001075982
Saved in:
18
Quelques repères sur les services publics de radio et télévision en Europe
Caro, Jean-Yves
- In:
Revue économique : revue bimestrielle
39
(
1988
)
3
,
pp. 573-586
Persistent link: https://www.econbiz.de/10001046613
Saved in:
19
The effects of television advertising on concentration
Leahy, Arthur S.
- In:
New York economic review : journal of the New York …
18
(
1988
),
pp. 21-42
Persistent link: https://www.econbiz.de/10001159514
Saved in:
20
Happy and sad TV programs : how they affect reactions to commercials
Goldberg, Marvin E.
- In:
Journal of consumer research : JCR ; an …
14
(
1987
)
3
,
pp. 387-403
Persistent link: https://www.econbiz.de/10001068355
Saved in:
21
International commercial television
In:
The Columbia journal of world business : publ. …
22
(
1987
)
3
Persistent link: https://www.econbiz.de/10001055300
Saved in:
22
Annoncorernes interesse in TV-reklame
Hansen, Flemming
- In:
Erhvervsøkonomisk tidsskrift
50
(
1986
)
4
,
pp. 333-346
Persistent link: https://www.econbiz.de/10001020024
Saved in:
23
Information content in TV advertising : consumer policy implications of the growing supply of TV advertising in Europe
Sepstrup, Preben
- In:
Journal of consumer policy : consumer issues in law, …
8
(
1985
)
3
,
pp. 239-265
Persistent link: https://www.econbiz.de/10001007946
Saved in:
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