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Search: subject_exact:"Werbefunk"
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Globalisation : effects on enterprises, employment and government : Tagungsband zur INFER-Jahrestagung 1999
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Handbook of media economics ; Volume 1A
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1
The advertising-financed business model in two-sided media markets
Anderson, Simon P.
;
Jullien, Bruno
-
2016
Persistent link: https://www.econbiz.de/10011419942
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2
On the profitability of media mergers
Gal-Or, Esther
(
contributor
);
Dukes, Anthony
(
contributor
)
- In:
Workshop on the Economics of Information and Network …
,
(pp. 1-42)
.
2003
Persistent link: https://www.econbiz.de/10001785504
Saved in:
3
Advertising and product differentiation in media markets
Mangani, Andrea
- In:
Globalisation : effects on enterprises, employment and …
,
(pp. 371-385)
.
1999
Persistent link: https://www.econbiz.de/10001458461
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4
Product placement in der Sportartikelindustrie
Bosselmann, Elke
-
1994
Persistent link: https://www.econbiz.de/10000906824
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5
Entwicklung eines Expertensystems zur Beurteilung von Fernsehwerbung
Lorson, Tania
-
1992
Persistent link: https://www.econbiz.de/10013165748
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6
Werbung mit Musik : theoretische Grundlagen und experimentelle Studien zur Wirkung von Hintergrundmusik in der Rundfunk- und Fernsehwerbung : mit 76 Abbildungen
Tauchnitz, Jürgen
-
1990
Persistent link: https://www.econbiz.de/10009701079
Saved in:
7
Einsatz werblicher Kommunikation im Einzelhandel unter besonderer Berücksichtigung des Hörfunks als Kommunikationsmedium
Hillebrand, Rainer
-
1990
Persistent link: https://www.econbiz.de/10012879385
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8
Product placement : entscheidungsrelevante Aspekte in der Werbepolitik
Bente, Klaus Alexander
;
Bente, Klaus
-
1990
Persistent link: https://www.econbiz.de/10010224132
Saved in:
9
The economics of television advertising : diffusion and effects on market structure
Butler, Michael R.
-
1987
Persistent link: https://www.econbiz.de/10000752686
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