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~isPartOf:"American journal of agricultural economics"
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Search: subject_exact:"Werbekontaktanalyse"
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Advertising effects
13
Werbewirkung
13
Advertising
8
USA
8
United States
8
Werbung
8
Theorie
6
Theory
6
Milch
4
Milk
4
Gemeinschaftswerbung
3
Costs
2
Demand
2
Demand system
2
Fruit
2
Kosten
2
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1951-1994
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1975-2004
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1979-1995
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1983-2008
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1997-2001
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Aggregation
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Beef
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Bespielte Medien
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Consumer behaviour
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Cost-benefit analysis
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English
13
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Kaiser, Harry M.
5
Alston, Julian Mark
2
Chalfant, James Allen
2
Chung, Chanjin
2
Kinnucan, Henry W.
2
Liu, Donald J.
2
Miao, Yuliang
2
Piggott, Nicholas E.
2
Richards, Timothy J.
2
Adachi, Kenji
1
Davis, George C.
1
Giannakas, Kōnstantinos
1
Karagiannēs, Giannēs
1
Liaukonyte, Jura
1
Norman, George
1
Pepall, Lynne
1
Richards, Daniel Jay
1
Rickard, Bradley J.
1
Schmit, Todd M.
1
Tonssor, Glynn T.
1
Tzouvelekas, Vangelis M.
1
VandeKamp, Philip
1
Wolf, Christopher
1
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American journal of agricultural economics
Journal of advertising research
269
Journal of advertising : official publication of the American Academy of Advertising
236
International journal of advertising : the quarterly review of marketing communications
214
Journal of business research : JBR
207
International journal of advertising : the review of marketing communications
200
Journal of marketing communications
191
Psychology & marketing
122
Journal of promotion management : JPM
116
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
91
Journal of retailing and consumer services
85
Journal of promotion management : innovations in planning and applied research
83
European journal of marketing : EJM
69
International journal of internet marketing and advertising : IJIMA
65
Journal of marketing research : JMR
63
Marketing letters : a journal of research in marketing
60
Journal of current issues and research in advertising : JCIRA
59
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
55
Health marketing quarterly
50
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
Marketing : ZFP ; journal of research and management
49
SpringerLink / Bücher
49
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
39
The journal of product & brand management
38
Young consumers : insight and ideas for responsible marketers
38
Journal of current issues and research in advertising
37
Marketing intelligence & planning
36
International journal of hospitality management
35
Journal of marketing
35
Asia Pacific journal of marketing and logistics
34
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
34
Journal of global marketing
33
Management science : journal of the Institute for Operations Research and the Management Sciences
32
The journal of consumer marketing
32
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of international consumer marketing
31
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
30
The journal of brand management : an international journal
30
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
29
International journal of sports marketing & sponsorship
29
Journal of the Academy of Marketing Science
29
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ECONIS (ZBW)
13
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1
Effect of video information on consumers : milk production attributes
Tonssor, Glynn T.
;
Wolf, Christopher
- In:
American journal of agricultural economics
94
(
2012
)
2
,
pp. 503-508
Persistent link: https://www.econbiz.de/10009499796
Saved in:
2
Spillovers, efficiency, and productivity growth in advertising
Giannakas, Kōnstantinos
;
Karagiannēs, Giannēs
; …
- In:
American journal of agricultural economics
94
(
2012
)
5
,
pp. 1154-1170
Persistent link: https://www.econbiz.de/10009693721
Saved in:
3
Consumer response to commodity-specific and broad-based promotion programs for fruits and vegetables
Rickard, Bradley J.
;
Liaukonyte, Jura
;
Kaiser, Harry M.
; …
- In:
American journal of agricultural economics
93
(
2011
)
5
,
pp. 1312-1327
Persistent link: https://www.econbiz.de/10009384671
Saved in:
4
Estimating threshold effects of US generic fluid milk advertising
Adachi, Kenji
;
Liu, Donald J.
- In:
American journal of agricultural economics
92
(
2010
)
3
,
pp. 727-739
Persistent link: https://www.econbiz.de/10009508341
Saved in:
5
Generic product advertising, spillovers, and market concentration
Norman, George
;
Pepall, Lynne
;
Richards, Daniel Jay
- In:
American journal of agricultural economics
90
(
2008
)
3
,
pp. 719-732
Persistent link: https://www.econbiz.de/10003727909
Saved in:
6
The significance and insignificance of demand analysis in evaluating promotion programs
Davis, George C.
- In:
American journal of agricultural economics
87
(
2005
)
3
,
pp. 673-688
Persistent link: https://www.econbiz.de/10003079925
Saved in:
7
Decomposing the variation in generic advertising response over time
Schmit, Todd M.
;
Kaiser, Harry M.
- In:
American journal of agricultural economics
86
(
2004
)
1
,
pp. 139-153
Persistent link: https://www.econbiz.de/10001934789
Saved in:
8
Advertising evaluation and cross-sectional data aggregation
Chung, Chanjin
;
Kaiser, Harry M.
- In:
American journal of agricultural economics
84
(
2002
)
3
,
pp. 800-806
Persistent link: https://www.econbiz.de/10001693209
Saved in:
9
The incidence of the costs and benefits of generic advertising
Alston, Julian Mark
;
Chalfant, James Allen
;
Piggott, …
- In:
American journal of agricultural economics
82
(
2000
)
3
,
pp. 665-671
Persistent link: https://www.econbiz.de/10001500425
Saved in:
10
Distributional impacts of generic advertising on related commodity markets
Kinnucan, Henry W.
;
Miao, Yuliang
- In:
American journal of agricultural economics
82
(
2000
)
3
,
pp. 672-678
Persistent link: https://www.econbiz.de/10001500430
Saved in:
11
Distributional impacts of generic advertising : comments
Liu, Donald J.
- In:
American journal of agricultural economics
82
(
2000
)
3
,
pp. 679-681
Persistent link: https://www.econbiz.de/10001503019
Saved in:
12
Irreversibility in advertising-demand response functions : an application to milk
VandeKamp, Philip
;
Kaiser, Harry M.
- In:
American journal of agricultural economics
81
(
1999
)
2
,
pp. 385-396
Persistent link: https://www.econbiz.de/10001387468
Saved in:
13
Dynamic model of fresh fruit promotion : a household production approach
Richards, Timothy J.
- In:
American journal of agricultural economics
81
(
1999
)
1
,
pp. 195-211
Persistent link: https://www.econbiz.de/10001397022
Saved in:
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