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person:"Eisend, Martin"
~person:"Huang, Zhimin"
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Advertising planning
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Werbeplanung
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Eisend, Martin
Huang, Zhimin
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Applications of management science ; 16
1
Dynamic games and applications : DGA
1
Journal of advertising : official publication of the American Academy of Advertising
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Omega : the international journal of management science
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ECONIS (ZBW)
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Cooperative Advertising with accrual rate in a dynamic supply chain
Zhang, Juan
;
Gou, Qinglong
;
Li, Susan
;
Huang, Zhimin
- In:
Dynamic games and applications : DGA
7
(
2017
)
1
,
pp. 112-130
Persistent link: https://www.econbiz.de/10011804955
Saved in:
2
Looking beyond first-person effects (FPEs) in the influence of scarcity appeals in advertising : a replication and extension of Eisend (2008)
Sharma, Piyush
;
Roy, Rajat
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 78-84
Persistent link: https://www.econbiz.de/10011453871
Saved in:
3
Using DEA to select the best advertising investment plan
Yang, Feng
;
Yuan, Qianqian
;
Huang, Zhimin
;
Liang, Liang
-
2013
Persistent link: https://www.econbiz.de/10010228895
Saved in:
4
Supply chain coordination through cooperative advertising with reference price effect
Zhang, Juan
;
Gou, Qinglong
;
Liang, Liang
;
Huang, Zhimin
- In:
Omega : the international journal of management science
41
(
2013
)
2
,
pp. 345-353
Persistent link: https://www.econbiz.de/10009682175
Saved in:
5
How does shifting ad budgets impact trust in advertising media?
Eisend, Martin
;
Knoll, Silke
;
Schmidt, Susanne
; …
- In:
Current insights and future trends : [extended versions …
,
(pp. 353-363)
.
2012
Persistent link: https://www.econbiz.de/10009748086
Saved in:
6
Immediate and delayed effects of message sidedness
Küster-Rohde, Franziska
;
Eisend, Martin
- In:
Current insights and future trends : [extended versions …
,
(pp. 55-65)
.
2012
Persistent link: https://www.econbiz.de/10009748177
Saved in:
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