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type_genre:"Sammelwerk"
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Search: subject_exact:"Werbemedium"
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Werbeträger
9
Advertising media
7
Brand management
3
Deutschland
3
Germany
3
Internet marketing
3
Markenführung
3
Markenpolitik
3
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3
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1
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Busch, Oliver
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Drees, Norbert
1
Eisend, Martin
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Freundt, Marcel
1
Gaitanides, Michael
1
Kruse, Jörn
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Moeran, Brian
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Pelsmacker, Patrick de
1
Regier, Stefanie
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Schunk, Holger
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1
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Springer Fachmedien Wiesbaden
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Hamburger Forum Medienökonomie
1
ICORIA <13., 2014, Amsterdam>
1
Springer International Publishing
1
Symposium Stars in Film und Sport <2000, Hamburg>
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Wiesbadener Media- & Marketing-Kongress <2011, Wiesbaden>
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ECONIS (ZBW)
9
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Programmatic advertising : the successful transformation to automated, data-driven marketing in real-time
Busch, Oliver
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011384197
Saved in:
2
The digital, the classic, the subtle, and the alternative
Verlegh, Peeter
(
ed.
);
Voorveld, Hilde
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10012878635
Saved in:
3
Marken und Medien : Führung von Medienmarken und Markenführung mit neuen und klassischen Medien
Regier, Stefanie
(
ed.
);
Schunk, Holger
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10014010022
Saved in:
4
Virales Marketing
Drees, Norbert
(
ed.
);
Beiersdorf, Benjamin
(
contributor
); …
-
2015
Persistent link: https://www.econbiz.de/10013424811
Saved in:
5
Special issue: New advertising formats
Pelsmacker, Patrick de
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009508039
Saved in:
6
Brand Planning : starke Strategien für Marken und Kampagnen
Baetzgen, Andreas
(
ed.
)
-
2011
Persistent link: https://www.econbiz.de/10009383109
Saved in:
7
Markenbildung und Werbeeffizienz in digitalen Zeiten : Wiesbadener Media- & Marketing-Kongress ; 14. April 2011
Schüür-Langkau, Anja
(
revision
)
-
2011
Persistent link: https://www.econbiz.de/10009237074
Saved in:
8
Communication
Moeran, Brian
(
contributor
)
-
2010
-
Engl. ed.
Persistent link: https://www.econbiz.de/10003928569
Saved in:
9
Stars in Film und Sport : ökonomische Analyse des Starphänomens ; [Symposium "Stars in Film und Sport"]
Gaitanides, Michael
(
ed.
);
Kruse, Jörn
(
contributor
)
-
2001
Persistent link: https://www.econbiz.de/10001599466
Saved in:
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