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isPartOf:"Journal of consumer policy : consumer issues in law, economics and behavioural sciences"
~isPartOf:"Schriftenreihe Angewandte Betriebswirtschaft"
~person:"Friedman, Monroe"
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
Schriftenreihe Angewandte Betriebswirtschaft
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Word-of-author advertising and the consumer : an empirical analysis of the quality of product brands noted by authors of popular cultural works
Friedman, Monroe
- In:
Journal of consumer policy : consumer issues in law, …
10
(
1987
)
3
,
pp. 307-318
Persistent link: https://www.econbiz.de/10001059293
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