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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Media mix
62
Mediamix-Strategie
62
Advertising effects
15
Marketingmanagement
15
Werbewirkung
15
Internet marketing
14
Online-Marketing
14
Marketing management
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Advertising
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Advertising media
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Media industries
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Mediensektor
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Synergie
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Synergy
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Werbeträger
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Werbung
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Deutschland
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Germany
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Marketing
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Media-Mix
6
Consumer behaviour
5
Erfolgsfaktor
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Kommunikation
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Konsumentenverhalten
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Success factor
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Werbeplanung
5
Advertising planning
4
Communication media
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Cross Media Publishing
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Fernsehwerbung
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Kampagne
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Kommunikationsmedien
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Management
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Massenmedien
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Public relations
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Television advertising
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Öffentlichkeitsarbeit
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Mediaplanung
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Medien
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Block, Martin P.
1
Navarro-Bailón, María Ángeles
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Raman, Kaylan
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Schultz, Don E.
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Journal of marketing communications
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ECONIS (ZBW)
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1
Strategic consistent messages in cross-tool campaigns : effects on brand image and brand attitude
Navarro-Bailón, María Ángeles
- In:
Journal of marketing communications
18
(
2012
)
3
,
pp. 189-202
Persistent link: https://www.econbiz.de/10009577762
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2
Understanding consumer-created media synergy
Schultz, Don E.
;
Block, Martin P.
;
Raman, Kaylan
- In:
Journal of marketing communications
18
(
2012
)
3
,
pp. 173-187
Persistent link: https://www.econbiz.de/10009577765
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