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~subject:"Firmenimage"
~subject:"Advertising"
~source:"econis"
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Firmenimage
Advertising
Advertising music
115
Werbemusik
115
Brand management
42
Markenführung
42
Consumer behaviour
34
Konsumentenverhalten
34
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32
Advertising effects
31
Musik
18
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17
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15
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15
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Abolhasani, Morteza
2
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2
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2
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1
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1
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1
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1
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1
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1
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1
Hang, Haiming
1
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1
Herzog, Martin
1
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1
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1
Jarre, Jean-Michel
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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Designing and communicating experience
2
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European journal of marketing
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1
International journal of advertising : the review of marketing communications
1
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1
Journal of business strategy
1
Journal of international consumer marketing
1
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1
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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1
I've heard that brand before : the role of music recognition on consumer choice
Anglada-Tort, Manuel
;
Schofield, Kerry
;
Trahan, Tabitha
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1567-1587
Persistent link: https://www.econbiz.de/10013484607
Saved in:
2
When background music in audiovisual advertisements can boost the perceived competence of the advertised brands : an empirical study from South Korea
Hong, You Jeong
;
Choi, Beomjoon
;
Lee, Kyogu
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1991-2011
Persistent link: https://www.econbiz.de/10014430197
Saved in:
3
Disentangling effects of subjective and objective characteristics of advertising music
Liu, Gordon
;
Abolhasani, Morteza
;
Hang, Haiming
- In:
European journal of marketing
56
(
2022
)
4
,
pp. 1153-1183
Persistent link: https://www.econbiz.de/10013350955
Saved in:
4
Small sounds, big impact : sonic logos and their effect on consumer attitudes, emotions, brands and advertising placement
Scott, Shawn P.
;
Sheinin, Daniel
;
Labrecque, Lauren I.
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1091-1103
Persistent link: https://www.econbiz.de/10013429053
Saved in:
5
Audio design in branding and advertising
Rodero, Emma
;
Larrea, Olatz
- In:
Innovation in advertising and branding communication
,
(pp. 69-85)
.
2021
Persistent link: https://www.econbiz.de/10012391633
Saved in:
6
Advertising music and the effects of incongruity resolution on consumer response
Abolhasani, Morteza
;
Oakes, Steve
;
Golrokhi, Zahra
- In:
Designing and communicating experience
,
(pp. 183-193)
.
2021
Persistent link: https://www.econbiz.de/10012648302
Saved in:
7
The sound factor in autoplay mobile video ads
Kim, Eunah
;
Huh, Jisu
- In:
Designing and communicating experience
,
(pp. 195-211)
.
2021
Persistent link: https://www.econbiz.de/10012648305
Saved in:
8
Towards a common terminology for music branding campaigns
Herzog, Martin
;
Lepa, Steffen
;
Egermann, Hauke
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
1/2
,
pp. 176-209
Persistent link: https://www.econbiz.de/10012178700
Saved in:
9
Multi-item scale construction to measure consumers' attitude toward advertising music
Raja, Md Washim
;
Anand, Sandip
;
Kumar, Ibha
- In:
Journal of marketing communications
26
(
2020
)
3
,
pp. 314-327
Persistent link: https://www.econbiz.de/10012203478
Saved in:
10
Klangerlebnisse in der Werbung : Wunschkonzert mit Mehrwert?
Schulz, Heiko
- In:
Werbung für alle Sinne : multimodale …
,
(pp. 71-89)
.
2020
Persistent link: https://www.econbiz.de/10012271613
Saved in:
11
"How ad music attitude-based consumer segmentation can help advertisers"
Raja, Md Washim
;
Anand, Sandip
;
Allan, David
- In:
Journal of international consumer marketing
32
(
2020
)
5
,
pp. 383-399
Persistent link: https://www.econbiz.de/10012423914
Saved in:
12
Sounds big : the effects of acoustic pitch on product perceptions
Lowe, Michael L.
;
Haws, Kelly L.
- In:
Journal of marketing research : JMR
54
(
2017
)
2
,
pp. 331-346
Persistent link: https://www.econbiz.de/10011697391
Saved in:
13
Design musical et stratégie de marque : quand une identité sonore fait la différence!
Boumendil, Michaël
-
2017
Persistent link: https://www.econbiz.de/10011698094
Saved in:
14
Dance to the music! : how musical genres in advertisements can sway perceptions of image
Oakes, Steve
;
North, Adrian
- In:
Journal of advertising research
53
(
2013
)
4
,
pp. 411-416
Persistent link: https://www.econbiz.de/10010245519
Saved in:
15
Exploring the auditory dimension of corporate identity management
Bartholmé, Roland H.
;
Melewar, T. C.
- In:
Marketing intelligence & planning
29
(
2011
)
2
,
pp. 92-107
Persistent link: https://www.econbiz.de/10009156917
Saved in:
16
If InterContinental were a sound ... : what would it be?
Spencer, Michael
- In:
Journal of business strategy
31
(
2010
)
4
,
pp. 39-46
Persistent link: https://www.econbiz.de/10003991809
Saved in:
17
Akustische Markenführung - Markenwerte gezielt hörbar machen
Kusatz, Herwig
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
52
(
2007
)
1
,
pp. 50-52
Persistent link: https://www.econbiz.de/10003442848
Saved in:
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