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~subject:"Firmenimage"
~subject:"Markenführung"
~source:"econis"
~isPartOf:"International journal of advertising : the review of marketing communications"
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Firmenimage
Markenführung
Advertising
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Advertising effects
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Advertising music
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Audio branding
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International journal of advertising : the review of marketing communications
Audio-Branding : Entwicklung, Anwendung, Wirkung akustischer Identitäten in Werbung, Medien und Gesellschaft
4
SpringerLink / Bücher
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Research
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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essentials
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Asia Pacific journal of marketing and logistics
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Branded spaces : experience enactments and entanglements
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European journal of marketing
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Innovation in advertising and branding communication
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Journal of advertising research
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Journal of business research : JBR
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Journal of business strategy
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of management analytics
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of marketing research
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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Marken- und Produktmanagement
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Markendifferenzierung : innovative Konzepte zur erfolgreichen Markenprofilierung
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Marketing intelligence & planning
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Marketing letters : a journal of research in marketing
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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Planung & Analyse : Zeitschrift für Marktforschung und Marketing
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Praxisforum Medienmanagement
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Springer eBook Collection
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Springer eBook Collection / Business and Economics
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Springer-Gabler Research
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The journal of brand management : an international journal
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The journal of consumer marketing
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The journal of product & brand management
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Transnational studies in jazz
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I've heard that brand before : the role of music recognition on consumer choice
Anglada-Tort, Manuel
;
Schofield, Kerry
;
Trahan, Tabitha
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1567-1587
Persistent link: https://www.econbiz.de/10013484607
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