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accessRights:"restricted"
~subject:"Dienstleistungsqualität"
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Dienstleistungsqualität
Werbeplanung
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Advertising planning
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Online-Marketing
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Utkarsh
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Cheon, Deokhee
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Kang, Inwon
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Maurya, Harshit
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Shin, Matthew M.
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Services marketing quarterly
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Examination of credence and noncredence service advertisement strategies in the United States and India
Utkarsh
- In:
Services marketing quarterly
39
(
2018
)
3
,
pp. 240-259
Persistent link: https://www.econbiz.de/10011940199
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2
Differences in advertising strategies of service marketers : a content analysis
Utkarsh
;
Maurya, Harshit
;
Medhavi, Sanjay
- In:
Services marketing quarterly
37
(
2016
)
2
,
pp. 109-124
Persistent link: https://www.econbiz.de/10011486834
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3
Advertising strategy for outbound travel services
Kang, Inwon
;
Cheon, Deokhee
;
Shin, Matthew M.
- In:
Service business
5
(
2011
)
4
,
pp. 361-380
Persistent link: https://www.econbiz.de/10009535222
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