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isPartOf:"The Sage handbook of advertising"
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Advertising
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Psychology of advertising
4
Werbepsychologie
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Werbung
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Emotion
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Cognition
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Consumer behaviour
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Heath, Robert
1
MacCaba, Dara
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Morris, Jon
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Petty, Richard E.
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Priester, Joseph R.
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Rucker, Derek D.
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The Sage handbook of advertising
The Cambridge handbook of psychology and economic behaviour
20
Happiness, economics and politics : towards a multi-disciplinary approach
15
A research agenda for economic psychology
7
Der Mensch im Mittelpunkt wirtschaftlichen Handelns : Tagungsband zur 15. Fachtagung der "Gesellschaft für Angewandte Wirtschaftspsychologie", Ludwigshafen, 10. - 11. Juli 2009
7
Selling modernity : advertising in twentieth-century Germany
7
Psychology of decision making in economics, business and finance
6
Wirtschaftspsychologie
6
Wirtschaftspsychologie : mit 21 Tabellen
6
Wirtschaftspsychologie und Organisationserfolg : Tagungsband zur 16. Fachtagung der "Gesellschaft für Angewandte Wirtschaftspsychologie", Stuttgart, 11. bis 12. Februar 2011 ; ["Wirtschaftspsychologie und Organisationserfolg" - so lautete das Motto der 16. Fachtagung der Gesellschaft für Angewandte Wirtschaftspsychologie (GWPs), die am 11. und 12. Februar 2011 durch die FernHochschule Riedlingen ausgerichtet wurde]
6
Konsumentenforschung : gewidmet Werner Kroeber-Riel zum 60. Geburtstag
5
The psychological science of money
5
Advertising in new formats and media : current research and implications for marketers
4
Essays on economic psychology
4
Finanzpsychologie
4
Handbook of research on effective advertising strategies in the social media age
4
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
4
Aktuelle Themen der Wirtschaftspsychologie ; Bd. 1
3
Breaking new ground in theory and practice
3
Exotic preferences : behavioral economics and human motivation
3
Handbook of research on international advertising
3
Marktpsychologie
3
Neue Ansätze in Markenforschung und Markenführung
3
Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
3
Sozialpsychologie und Ökonomie : Beiträge des 25. Hamburger Symposions zur Methodologie der Sozialpsychologie
3
The evolution of brands : from signals of quality to storehouses of trust
3
The role of affect in consumer behavior : emerging theories and applications
3
Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
3
Work, organizational, and business psychology : an introductory textbook
3
Clusters, networks, and innovation
2
Cognition, rationality, and institutions
2
Coopetition strategy : theory, experiments and cases
2
Cutting edge international research
2
Economics and psychology : a promising new cross-disciplinary field
2
Economizing mind, 1870-2015 : when economics and psychology met ... or didn't
2
Erfolgreiche Markendifferenzierung : Strategie und Praxis professioneller Markenprofilierung
2
Ethics and Accountable Governance in Africa's Public Sector, Volume II : Mapping a Path for the Future
2
Evolutionary psychology in the business sciences
2
Gender, culture, and consumer behavior
2
Handbook on brand and experience management
2
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Understanding advertising effectiveness from a psychological perspective : the importance of attitudes and attitude strength
Rucker, Derek D.
;
Petty, Richard E.
;
Priester, Joseph R.
- In:
The Sage handbook of advertising
,
(pp. 73-88)
.
2007
Persistent link: https://www.econbiz.de/10003570219
Saved in:
2
Reinforcement and low attention processing
Heath, Robert
- In:
The Sage handbook of advertising
,
(pp. 89-104)
.
2007
Persistent link: https://www.econbiz.de/10003570220
Saved in:
3
Emotions in advertising
Stewart, David W.
;
Morris, Jon
;
Grover, Aditi
- In:
The Sage handbook of advertising
,
(pp. 120-134)
.
2007
Persistent link: https://www.econbiz.de/10003570230
Saved in:
4
Metaphor in advertising
Zaltman, Gerald
;
MacCaba, Dara
- In:
The Sage handbook of advertising
,
(pp. 135-154)
.
2007
Persistent link: https://www.econbiz.de/10003570237
Saved in:
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