//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"USA"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"JMM : the international journal on media management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbespot"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
USA
Fernsehwerbung
29
Television advertising
29
Advertising effects
20
Werbewirkung
20
Advertising
7
Consumer behaviour
7
Konsumentenverhalten
7
United States
7
Werbung
7
Product Placement
6
Product placement
6
Target group
6
Zielgruppe
6
Children
4
Fernsehprogramm
4
Kinder
4
Television programme
4
Fernsehen
3
Internet marketing
3
Online-Marketing
3
Sport event
3
Sportveranstaltung
3
Television
3
brand placement
3
Brand image
2
Brand management
2
Deutschland
2
Gender
2
Germany
2
Geschlecht
2
Innovation
2
Innovation diffusion
2
Innovationsdiffusion
2
Markenführung
2
Markenimage
2
Spain
2
Spanien
2
Sponsoring
2
Sponsorship
2
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Language
All
English
7
Author
All
Coffey, Amy Jo
2
Andras, Trina Larsen
1
Brusco, Michael J.
1
Carlson, Brad D.
1
Cleary, Johanna
1
Kendrick, Alice
1
Kwak, Hyokjin
1
Lehnert, Kevin
1
Pashupati, Kartik
1
Shay, Ronen
1
Singh, Renu
1
Till, Brian
1
Zinkhan, George M.
1
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
JMM : the international journal on media management
Journal of advertising research
25
Journal of advertising : official publication of the American Academy of Advertising
7
Working paper / National Bureau of Economic Research, Inc.
5
Advertising and violence : concepts and perspectives
4
Journal of promotion management : JPM
4
The journal of media economics
4
Journal of marketing communications
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Canadian journal of agricultural economics : CJAE
2
Health marketing quarterly
2
Journal of global marketing
2
Journal of media business studies
2
Kellogg on advertising & media : the Kellogg School of Management
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
The Oxford handbook of pricing management
2
The Routledge companion to advertising and promotional culture
2
The advertising and consumer culture reader
2
American economic journal
1
American economic review
1
Discussion paper series / IZA
1
Donald McGannon Communication Research Center's Everett C. Parker book series
1
Eastern economic journal
1
Economic inquiry : journal of the Western Economic Association International
1
Eurasian business review
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of internet marketing and advertising : IJIMA
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of sport management and marketing : IJSMM
1
International journal of the economics of business
1
Journal of Asian business
1
Journal of business and economic perspectives
1
Journal of business research : JBR
1
Journal of consumer behaviour : an international research review
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of current issues and research in advertising : JCIRA
1
Journal of economics & management strategy : JEMS
1
more ...
less ...
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Windowed distribution strategies for substitutive television content : an audience-centric typology
Shay, Ronen
- In:
JMM : the international journal on media management
17
(
2015
)
3
,
pp. 175-193
Persistent link: https://www.econbiz.de/10011432584
Saved in:
2
Advertising creativity and repetition : recall, wearout and wearin effects
Lehnert, Kevin
;
Till, Brian
;
Carlson, Brad D.
- In:
International journal of advertising : the quarterly …
32
(
2013
)
2
,
pp. 211-231
Persistent link: https://www.econbiz.de/10009757965
Saved in:
3
Promotional practices of cable news networks : a comparative analysis of new and traditional spaces
Coffey, Amy Jo
;
Cleary, Johanna
- In:
JMM : the international journal on media management
13
(
2011
)
3
,
pp. 161-176
Persistent link: https://www.econbiz.de/10009373582
Saved in:
4
Assigning television commercial videotapes to time slots under alternative message spacing policies
Brusco, Michael J.
;
Singh, Renu
- In:
International journal of advertising : the quarterly …
29
(
2010
)
3
,
pp. 431-450
Persistent link: https://www.econbiz.de/10008649361
Saved in:
5
Advertising to "active" viewers : consumer attitudes in the US and South Korea
Kwak, Hyokjin
;
Andras, Trina Larsen
;
Zinkhan, George M.
- In:
International journal of advertising : the quarterly …
28
(
2009
)
1
,
pp. 49-75
Persistent link: https://www.econbiz.de/10003819152
Saved in:
6
Advertising practitioner perceptions of HDTV advertising : a diffusion of innovations perspective
Pashupati, Kartik
;
Kendrick, Alice
- In:
JMM : the international journal on media management
10
(
2008
)
4
,
pp. 158-178
Persistent link: https://www.econbiz.de/10003789762
Saved in:
7
The case for audience isolation : language and culture as predictors of advertiser investment
Coffey, Amy Jo
- In:
JMM : the international journal on media management
10
(
2008
)
2
,
pp. 81-90
Persistent link: https://www.econbiz.de/10003720725
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->