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subject:"USA"
~subject:"Advertising"
~isPartOf:"The Routledge companion to advertising and promotional culture"
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The Routledge companion to advertising and promotional culture
Journal of advertising research
27
International journal of advertising : the quarterly review of marketing communications
9
Journal of marketing communications
9
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
6
Journal of promotion management : JPM
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Working paper / National Bureau of Economic Research, Inc.
5
Advertising and violence : concepts and perspectives
4
International journal of advertising : the review of marketing communications
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
JMM : the international journal on media management
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The journal of media economics
4
Journal of business research : JBR
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of media business studies
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Marketing intelligence & planning
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Quantitative marketing and economics : QME
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Young consumers : insight and ideas for responsible marketers
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Canadian journal of agricultural economics : CJAE
2
Harvard business review : HBR
2
Health marketing quarterly
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International journal of consumer studies
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International journal of internet marketing and advertising : IJIMA
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International journal of sport management and marketing : IJSMM
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International journal of sports marketing & sponsorship
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Journal of global marketing
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Journal of marketing
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Journal of marketing research
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Journal of marketing research : JMR
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Journal of the Academy of Marketing Science
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Kellogg on advertising & media : the Kellogg School of Management
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Münchener Wirtschaftswissenschaftliche Beiträge : VWL ; discussion papers
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SpringerLink / Bücher
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The Oxford handbook of pricing management
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The advertising and consumer culture reader
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Advertising in a multimedia age
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American economic journal
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Behind the green curtain : constructing the green consumer with contemporary environmental advertising
Connolly-Ahern, Colleen
;
Ahern, Lee
- In:
The Routledge companion to advertising and promotional …
,
(pp. 420-434)
.
2013
Persistent link: https://www.econbiz.de/10010197427
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Regulating integrated advertising
Spurgeon, Christina
- In:
The Routledge companion to advertising and promotional …
,
(pp. 71-82)
.
2013
Persistent link: https://www.econbiz.de/10010197579
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