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~subject:"Direct marketing"
~subject:"Online-Marketing"
~isPartOf:"European journal of operational research : EJOR"
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European journal of operational research : EJOR
Leitfaden Online-Marketing ; [Bd. 1]
16
Handbook of research on effective advertising strategies in the social media age
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Beiträge des Instituts für Empirische Wirtschaftsforschung
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Dialogmarketing Perspektiven 2009/2010 : Tagungsband 4. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
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International journal of electronic commerce : IJEC
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Medienmanagement und E-Business
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Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
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Asia Pacific journal of marketing and logistics
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Cases on strategic social media utilization in the nonprofit sector
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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Decision support systems : DSS ; the international journal
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Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; 6. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
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E-adoption and socio-economic impacts : emerging infrastructural effects
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Edition Business Inside
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Electronic commerce research and applications
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Europäische Kulturen in der Wirtschaftskommunikation
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Foundations and trends in marketing : FTMKT
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Galileo Computing
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Handbook of Islamic marketing
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Handbook of research on applied AI for international business and marketing applications
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Harvard-Business-Manager : das Wissen der Besten
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Dynamic budget allocation for social media advertising campaigns : optimization and learning
Luzon, Yossi
;
Pinchover, Rotem
;
Khmelnitsky, Eugene
- In:
European journal of operational research : EJOR
299
(
2022
)
1
,
pp. 223-234
Persistent link: https://www.econbiz.de/10013206971
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