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Search: subject_exact:"Werbestrategie"
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Advertising planning
4
Werbeplanung
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2002-2011
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Advertising
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Advertising effects
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Asymmetric information
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Asymmetrische Information
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Brand
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Competitive advantage
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Consumer attitudes
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Consumer confidence index
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Deutschland
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Theorie
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Collection of articles written by one author
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Lischka, Juliane A.
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Rosengren, Sara
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Schrempf, Fabian Peter Walter
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Wismer, Sebastian
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ECONIS (ZBW)
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Selected essays on competitive advantage
Schrempf, Fabian Peter Walter
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2018
Persistent link: https://www.econbiz.de/10012000106
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2
Essays in industrial organization : intermediation, marketing, and strategic pricing
Wismer, Sebastian
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2013
Persistent link: https://www.econbiz.de/10010410463
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3
Economic news, sentiment, and behavior : how economic and business news affects the economy
Lischka, Juliane A.
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2016
Persistent link: https://www.econbiz.de/10011438186
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4
Facing clutter : on message competition in marketing communications
Rosengren, Sara
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2008
Persistent link: https://www.econbiz.de/10003814411
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