//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type_genre:"Einführung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbestrategie"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising
2
Advertising planning
2
Werbeplanung
2
Werbung
2
Advertising effects
1
Erfolgsfaktor
1
Kommunikation
1
Promotional materials
1
Success factor
1
Unternehmen
1
Werbemittel
1
Werbestrategie
1
Werbewirkung
1
more ...
less ...
Type of publication
All
Book / Working Paper
2
Type of publication (narrower categories)
All
Einführung
Article in journal
288
Aufsatz in Zeitschrift
288
Aufsatz im Buch
208
Book section
208
Hochschulschrift
72
Graue Literatur
53
Non-commercial literature
53
Thesis
52
Ratgeber
33
Arbeitspapier
32
Working Paper
32
Case study
28
Fallstudie
28
Guidebook
27
Lehrbuch
27
Collection of articles of several authors
22
Sammelwerk
22
Textbook
20
Bibliografie enthalten
14
Bibliography included
14
Aufsatzsammlung
11
Dissertation u.a. Prüfungsschriften
8
Reprint
8
Handbook
6
Handbuch
6
Collection of articles written by one author
4
Konferenzschrift
4
Sammlung
4
Interview
3
Conference proceedings
2
Forschungsbericht
2
Mehrbändiges Werk
2
Multi-volume publication
2
Nachschlagewerk
2
Reference book
2
Accompanied by computer file
1
Beispielsammlung
1
Bibliografie
1
Elektronischer Datenträger als Beilage
1
more ...
less ...
Language
All
German
1
English
1
Author
All
Gärtner, Robert Henrik
1
Mitchell, Nancy
1
Moriarty, Sandra E.
1
Wells, William
1
Institution
All
Springer Gabler <Firma>
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Funktionelle Werbung : 50 Prinzipien zur Lösung erfolgskritischer Werbeprobleme
Gärtner, Robert Henrik
-
2014
Persistent link: https://www.econbiz.de/10010482550
Saved in:
2
Advertising : principles & practice
Moriarty, Sandra E.
;
Mitchell, Nancy
;
Wells, William
-
2009
-
8. ed., Pearson internat. ed.
Persistent link: https://www.econbiz.de/10003685527
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->