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~isPartOf:"Cutting edge international research"
~isPartOf:"The journal of consumer marketing"
~subject:"Advertising music"
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Advertising music
Advertising effects
48
Werbewirkung
48
Consumer behaviour
30
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30
Advertising
21
Werbung
21
Brand image
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Craton, Lincoln G.
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Apaolaza-Ibáñez, Vanessa
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Hartmann, Patrick
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Lantos, Geoffrey P.
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Cutting edge international research
The journal of consumer marketing
Psychology & marketing
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Asia Pacific journal of marketing and logistics
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Audio-Branding : Entwicklung, Anwendung, Wirkung akustischer Identitäten in Werbung, Medien und Gesellschaft
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Innovation in advertising and branding communication
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International journal of advertising : the review of marketing communications
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of international consumer marketing
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Journal of international marketing and marketing research
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A model of consumer response to advertising music
Lantos, Geofftrey P.
;
Craton, Lincoln G.
- In:
The journal of consumer marketing
29
(
2012
)
1
,
pp. 22-42
Persistent link: https://www.econbiz.de/10009565319
Saved in:
2
Attitude toward the advertising music : an overlooked potential pitfall in commercials
Craton, Lincoln G.
;
Lantos, Geoffrey P.
- In:
The journal of consumer marketing
28
(
2011
)
6
,
pp. 396-411
Persistent link: https://www.econbiz.de/10009407572
Saved in:
3
Music in advertising : effects on brand and endorser perception
Zander, Mark F.
;
Apaolaza-Ibáñez, Vanessa
;
Hartmann, …
- In:
Cutting edge international research
,
(pp. 127-140)
.
2010
Persistent link: https://www.econbiz.de/10003985162
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