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~isPartOf:"Cutting edge international research"
~subject:"Advertising music"
~subject:"Computerspiel"
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Advertising music
Computerspiel
Advertising effects
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Apaolaza-Ibáñez, Vanessa
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Das, Enny
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Cutting edge international research
Journal of advertising : official publication of the American Academy of Advertising
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International journal of advertising : the quarterly review of marketing communications
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Psychology & marketing
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Application of gaming in new media marketing
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Journal of promotion management : JPM
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International journal of advertising : the review of marketing communications
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Journal of consumer behaviour : an international research review
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Asia Pacific journal of marketing and logistics
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Engaging consumers through branded entertainment and convergent media
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European journal of marketing
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International journal of internet marketing and advertising : IJIMA
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Journal of Indian business research
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of electronic commerce research : JECR
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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Marketing : ZFP ; journal of research and management
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Reihe: Marketing : MAR
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Springer eBook Collection / Business and Economics
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The journal of product & brand management
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Young consumers : insight and ideas for responsible marketers
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Advertising and violence : concepts and perspectives
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Advertising in new formats and media : current research and implications for marketers
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Aktuelle Themen der Wirtschaftspsychologie ; Bd. 1
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Audio-Branding : Entwicklung, Anwendung, Wirkung akustischer Identitäten in Werbung, Medien und Gesellschaft
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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Music in advertising : effects on brand and endorser perception
Zander, Mark F.
;
Apaolaza-Ibáñez, Vanessa
;
Hartmann, …
- In:
Cutting edge international research
,
(pp. 127-140)
.
2010
Persistent link: https://www.econbiz.de/10003985162
Saved in:
2
Game outcome and in-game advertising effects
Mau, Gunnar
;
Silberer, Günter
;
Gödecke, Janin
- In:
Cutting edge international research
,
(pp. 159-170)
.
2010
Persistent link: https://www.econbiz.de/10003985173
Saved in:
3
Entertainment in advergames and its influence on brand-related outcomes for children
Waiguny, Martin
;
Terlutter, Ralf
- In:
Cutting edge international research
,
(pp. 171-186)
.
2010
Persistent link: https://www.econbiz.de/10003985177
Saved in:
4
Implicit measurement games : using casual games to measure psychological responses to ads
Vermeulen, Ivar
;
Das, Enny
;
Duiven, Rolien
;
Batenburg, Anika
- In:
Cutting edge international research
,
(pp. 199-213)
.
2010
Persistent link: https://www.econbiz.de/10003985184
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