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~isPartOf:"Journal of international consumer marketing"
~person:"Raja, Md Washim"
~person:"Sivakumaran, Bharadhwaj"
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Advertising effects
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Advertising
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Consumer behaviour
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India
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Konsumentenverhalten
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Music
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Musik
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Advertising music
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Raja, Md Washim
Sivakumaran, Bharadhwaj
Allan, David
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Anand, Sandip
2
Fazli-Salehi, Reza
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Hornikx, Jos
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Madadi, Rozbeh
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Journal of international consumer marketing
Marketing intelligence & planning
3
Asia Pacific journal of marketing and logistics
1
European journal of marketing : EJM
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of marketing communications
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ECONIS (ZBW)
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Effects of ad music attitude on ad attitude, brand attitude, and purchase intention
Raja, Md Washim
;
Anand, Sandip
;
Allan, David
- In:
Journal of international consumer marketing
35
(
2023
)
5
,
pp. 486-501
Persistent link: https://www.econbiz.de/10014422420
Saved in:
2
"How ad music attitude-based consumer segmentation can help advertisers"
Raja, Md Washim
;
Anand, Sandip
;
Allan, David
- In:
Journal of international consumer marketing
32
(
2020
)
5
,
pp. 383-399
Persistent link: https://www.econbiz.de/10012423914
Saved in:
3
Consumer promotions in the Indian market
Joseph, Joshy
;
Sivakumaran, Bharadhwaj
- In:
Journal of international consumer marketing
23
(
2011
)
2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10008991165
Saved in:
4
Comparative advertising in India : a content analysis of English print advertisements
Kalro, Arti D.
;
Sivakumaran, Bharadhwaj
;
Marathe, Rahul R.
- In:
Journal of international consumer marketing
22
(
2010
)
4
,
pp. 377-394
Persistent link: https://www.econbiz.de/10008991647
Saved in:
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