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~isPartOf:"Journal of international consumer marketing"
~subject:"Comparative advertising"
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Comparative advertising
Advertising effects
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Journal of international consumer marketing
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of current issues and research in advertising : JCIRA
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Journal of economic behavior & organization : JEBO
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Journal of economic psychology : research in economic psychology and behavioral economics
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Consumers' evaluation of ad-brand congruity in comparative advertising
Nagar, Komal
- In:
Journal of international consumer marketing
27
(
2015
)
3
,
pp. 253-276
Persistent link: https://www.econbiz.de/10011306308
Saved in:
2
Comparative advertising in India : a content analysis of English print advertisements
Kalro, Arti D.
;
Sivakumaran, Bharadhwaj
;
Marathe, Rahul R.
- In:
Journal of international consumer marketing
22
(
2010
)
4
,
pp. 377-394
Persistent link: https://www.econbiz.de/10008991647
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