//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of international consumer marketing"
~isPartOf:"International journal of comparative management"
~subject:"Comparative advertising"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbetest"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Comparative advertising
Advertising effects
33
Werbewirkung
33
Advertising
22
Werbung
22
Consumer behaviour
21
Konsumentenverhalten
21
Brand management
6
Internet marketing
6
Markenführung
6
Online-Marketing
6
India
5
Indien
5
USA
5
United States
5
Brand image
4
Celebrity endorsement
4
Celebrity-Werbung
4
China
4
Cultural identity
4
Kulturelle Identität
4
Markenimage
4
Print advertising
4
Printwerbung
4
Brand
3
Comparison
3
Language
3
Markenartikel
3
Marketing management
3
Marketingmanagement
3
Music
3
Musik
3
Sprache
3
Target group
3
Vergleich
3
Vergleichende Werbung
3
Zielgruppe
3
advertising
3
purchase intention
3
Designation of origin
2
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Kalro, Arti D.
1
Marathe, Rahul R.
1
Nagar, Komal
1
Sivakumaran, Bharadhwaj
1
Srivastava, R. K.
1
Published in...
All
Journal of international consumer marketing
International journal of comparative management
Journal of business research : JBR
4
Journal of advertising research
3
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of marketing communications
2
Journal of promotion management : JPM
2
SpringerLink / Bücher
2
Asia Pacific journal of marketing and logistics
1
CESifo Working Paper Series
1
CESifo working papers
1
DICE discussion paper
1
Die Betriebswirtschaft : DBW
1
European journal of marketing : EJM
1
European research studies
1
Forum for health economics & policy : an evolving collection of symposia on important health care issues
1
Freiburger betriebswirtschaftliche Diskussionsbeiträge
1
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
1
Gabler-Edition Wissenschaft
1
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
1
Handelsforschung
1
International journal of advertising : the review of marketing communications
1
International journal of emerging markets
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
International marketing ; Vol. 2
1
International marketing review
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Jena research papers in business and economics : working and discussion paper series School of Economics and Business Administration Friedrich Schiller University Jena
1
Journal of business and psychology
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of current issues and research in advertising : JCIRA
1
Journal of economic behavior & organization : JEBO
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of promotion management : innovations in planning and applied research
1
Journal of retailing and consumer services
1
Marketing letters : a journal of research in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Will direct comparative advertising works for a leading brand? : a study of the honey market
Srivastava, R. K.
- In:
International journal of comparative management
3
(
2020
)
1/2
,
pp. 125-141
Persistent link: https://www.econbiz.de/10012251000
Saved in:
2
Consumers' evaluation of ad-brand congruity in comparative advertising
Nagar, Komal
- In:
Journal of international consumer marketing
27
(
2015
)
3
,
pp. 253-276
Persistent link: https://www.econbiz.de/10011306308
Saved in:
3
Comparative advertising in India : a content analysis of English print advertisements
Kalro, Arti D.
;
Sivakumaran, Bharadhwaj
;
Marathe, Rahul R.
- In:
Journal of international consumer marketing
22
(
2010
)
4
,
pp. 377-394
Persistent link: https://www.econbiz.de/10008991647
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->