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~isPartOf:"Journal of international consumer marketing"
~subject:"Faktorenanalyse"
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Faktorenanalyse
Advertising effects
31
Werbewirkung
31
Consumer behaviour
21
Konsumentenverhalten
21
Advertising
20
Werbung
20
Brand management
5
Internet marketing
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Online-Marketing
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USA
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United States
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Brand image
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Celebrity endorsement
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Celebrity-Werbung
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China
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India
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Indien
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Markenimage
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Print advertising
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Printwerbung
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Kulturelle Identität
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purchase intention
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Comparative advertising
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Comparison
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Bakir, Aysen
1
Blankson, Charles
1
Hinson, Robert
1
Spears, Nancy
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Journal of international consumer marketing
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
GITAM journal of management : a quarterly publication of GITAM Institute of Management
1
Global business review
1
International advertising and communication : current insights and empirical findings
1
International journal of business innovation and research : IJBIR
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International journal of decision sciences, risk and management : IJDSRM
1
Journal of marketing communications
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Journal of promotion management : innovations in planning and applied research
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Marketing intelligence & planning
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Springer-Gabler Research
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ECONIS (ZBW)
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A cross-national analysis of advertisement content
Bakir, Aysen
- In:
Journal of international consumer marketing
24
(
2012
)
3
,
pp. 186-202
Persistent link: https://www.econbiz.de/10009566965
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2
West African immigrants’ perceptions of advertising in general and impact on buying decisions
Blankson, Charles
;
Spears, Nancy
;
Hinson, Robert
- In:
Journal of international consumer marketing
24
(
2012
)
3
,
pp. 168-185
Persistent link: https://www.econbiz.de/10009566968
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