//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Fallstudie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbeträger"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising media
9
Werbeträger
9
USA
4
United States
4
Advertising
3
Marketing management
3
Marketingmanagement
3
Werbung
3
Brand management
2
Internet marketing
2
Markenführung
2
Online-Marketing
2
Werbeplanung
2
1946-1952
1
Advertising effects
1
Advertising planning
1
Australia
1
Australien
1
Beverage industry
1
Big event
1
Brand image
1
Celebrity endorsement
1
Celebrity-Werbung
1
Children
1
Conservatism
1
Contemporary history
1
Deutschland
1
Economic education
1
Economic liberalism
1
Entropie
1
Entropy
1
Film
1
Germany
1
Getränkeindustrie
1
Großveranstaltung
1
Kinder
1
Konservatismus
1
Lieferantenmanagement
1
Markenimage
1
Markenpolitik
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
6
Book / Working Paper
3
Type of publication (narrower categories)
All
Fallstudie
Article in journal
137
Aufsatz in Zeitschrift
137
Aufsatz im Buch
82
Book section
82
Graue Literatur
37
Non-commercial literature
37
Hochschulschrift
27
Working Paper
26
Arbeitspapier
20
Thesis
13
Ratgeber
11
Case study
9
Collection of articles of several authors
9
Sammelwerk
9
Guidebook
8
Konferenzschrift
6
Lehrbuch
6
Market information
6
Marktinformation
6
Statistik
6
Textbook
6
Dissertation u.a. Prüfungsschriften
5
Statistics
5
Handbook
4
Handbuch
4
Aufsatzsammlung
3
Conference proceedings
3
Glossar enthalten
3
Glossary included
3
Annual report
2
Bibliografie enthalten
2
Bibliography included
2
Conference paper
2
Jahresbericht
2
Konferenzbeitrag
2
Mehrbändiges Werk
2
Multi-volume publication
2
Article
1
Datensammlung
1
more ...
less ...
Language
All
English
8
German
1
Author
All
Blakeman, Robyn
2
Aggarwal, Sugandha
1
Bichard, Shannon
1
Gupta, Anshu
1
Hede, Anne-Marie
1
Hsu, Pi-fang
1
Jack, Caroline
1
Jha, P. C.
1
Kellett, Pamm
1
Kinsky, Emily S.
1
Könecke, Thomas
1
Manik, Prerna
1
Newcomb, James
1
Regier, Stefanie
1
Schunk, Holger
1
Su, Yu-hsun
1
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
1
Published in...
All
Case study and review
1
Enterprise & society : the international journal of business history
1
European journal of marketing : EJM
1
Journal of international marketing and marketing research
1
Kellogg on advertising & media : the Kellogg School of Management
1
Young consumers : insight and ideas for responsible marketers
1
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Integrated marketing communication : creative strategy from idea to implementation
Blakeman, Robyn
-
2018
-
Third edition
Persistent link: https://www.econbiz.de/10011750918
Saved in:
2
Marken und Medien : Führung von Medienmarken und Markenführung mit neuen und klassischen Medien
Regier, Stefanie
(
ed.
);
Schunk, Holger
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10014010022
Saved in:
3
Fun and facts about American business : economic education and business propaganda in an early cold war cartoon series
Jack, Caroline
- In:
Enterprise & society : the international journal of …
16
(
2015
)
3
,
pp. 491-520
Persistent link: https://www.econbiz.de/10011551956
Saved in:
4
Integrated marketing communication : creative strategy from idea to implementation
Blakeman, Robyn
-
2015
-
Second Edition
Persistent link: https://www.econbiz.de/10010474761
Saved in:
5
"Mom! I've seen that on a commercial!" : US preschoolers' recognition of brand logos
Kinsky, Emily S.
;
Bichard, Shannon
- In:
Young consumers : insight and ideas for responsible …
12
(
2011
)
2
,
pp. 145-158
Persistent link: https://www.econbiz.de/10009240252
Saved in:
6
Optimal advertisement planning on online news media
Gupta, Anshu
;
Manik, Prerna
;
Aggarwal, Sugandha
;
Jha, P. C.
-
2011
Persistent link: https://www.econbiz.de/10009719392
Saved in:
7
Marketing communications for special events : analysing managerial practice, consumer perceptions and preferences
Hede, Anne-Marie
;
Kellett, Pamm
- In:
European journal of marketing : EJM
45
(
2011
)
6
,
pp. 987-1004
Persistent link: https://www.econbiz.de/10009231667
Saved in:
8
Applying the GRA and entropy to select the most appropriate advertising spokesman
Hsu, Pi-fang
;
Su, Yu-hsun
- In:
Journal of international marketing and marketing research
33
(
2008
)
1
,
pp. 19-29
Persistent link: https://www.econbiz.de/10003639586
Saved in:
9
Using THREE I media in business-to-business marketing
Newcomb, James
- In:
Kellogg on advertising & media : the Kellogg School of …
,
(pp. 208-225)
.
2008
Persistent link: https://www.econbiz.de/10003755923
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->