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~isPartOf:"Health marketing quarterly"
~subject:"Konsumentenverhalten"
~person:"Sar, Sela"
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Konsumentenverhalten
Advertising effects
2
Consumer behaviour
2
Emotion
2
Experiment
2
Psychology of advertising
2
Werbepsychologie
2
Werbewirkung
2
mood
2
Cognition
1
Item-specific vs. relational or narrative information processing
1
Kognition
1
Narrative Methode
1
Narrative method
1
Personality psychology
1
Persönlichkeitspsychologie
1
Product information
1
Produktinformation
1
Public relations
1
grouped list
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information processing
1
message framing
1
narrative
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personal relevance
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persuasion
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persuasiveness of ad messages
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ungrouped list message type
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Sar, Sela
Aikin, Kathryn J.
2
Fogel, Joshua
2
Park, Jin Seong
2
Sullivan, Helen W.
2
Wirtz, John G.
2
Ahn, Ho-Young Anthony
1
Ahn, Ho-young
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Banerjee, Saikat
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Berktold, Jennifer
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Betts, Kevin R.
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Biswas, Saswata Narayan
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Brannon, Daniel
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Dable, Rajani A.
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Dash, Sampada Kumar
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Foreman, Jeffrey R.
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Fox, Alexa K.
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Freeman, Gordon L.
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Ghuge, Shreyas
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Grover, Aditi
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Hagenbuch, David
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Haley, Eric John
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Helme, Donald W.
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Hoverman, Victoria J.
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Hsieh, Meng-Hua
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Iles, Irina Alexandra
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Jiang, Pingjun
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Kiernicki, Kristen
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Kowalczyk, Christine M.
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Lemanski, Jennifer L.
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Levy, Marian
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Loudon, David L.
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Luna-Nevarez, Cuauhtemoc
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Miller, Chadwick J.
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Mishra, Debiprasad
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Modi, Pratik
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Mohanty, Nilamadhab
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Morris, Jon D.
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Health marketing quarterly
International journal of advertising : the quarterly review of marketing communications
1
Journal of current issues and research in advertising
1
Journal of current issues and research in advertising : JCIRA
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
Journal of marketing communications
1
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ECONIS (ZBW)
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The influence of mood and information processing strategies on recall, persuasion, and intention to get a flu vaccine
Sar, Sela
;
Rodriguez, Lulu
- In:
Health marketing quarterly
36
(
2019
)
1
,
pp. 17-34
Persistent link: https://www.econbiz.de/10012200118
Saved in:
2
The moderating role of mood and personal relevance on persuasive effects of gain- and loss-framed health messages
Wirtz, John G.
;
Sar, Sela
;
Ghuge, Shreyas
- In:
Health marketing quarterly
32
(
2015
)
2
,
pp. 180-196
Persistent link: https://www.econbiz.de/10011304092
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