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~subject:"Werbeplanung"
~subject:"Celebrity-Werbung"
~isPartOf:"Gabler Edition Wissenschaft"
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Werbeplanung
Celebrity-Werbung
Werbewirkung
24
Advertising effects
22
Theorie
16
Theory
16
Deutschland
15
Germany
15
Consumer behaviour
10
Konsumentenverhalten
10
Unternehmen
6
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5
Schätzung
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Verbraucherverhalten
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Consumer goods marketing
4
Fernsehsendung
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Konsumgütermarketing
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Marketing
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Sales promotion
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Sales-promotion
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Verkaufsförderung
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Brand management
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Empirical method
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Market research
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Marketingtheorie
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Marktforschung
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Advertising planning
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Beziehungsmarketing
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Data Envelopment Analysis
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German
4
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Huber, Frank
3
Henkel, Sven
1
Hubert, Frank
1
Meyer, Frederik
1
Regier, Stefanie
1
Rinino, Maxime
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Sieglerschmidt, Sebastian
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Gabler Edition Wissenschaft
Journal of advertising research
24
International journal of advertising : the quarterly review of marketing communications
22
Psychology & marketing
17
Journal of advertising : official publication of the American Academy of Advertising
16
Journal of business research : JBR
15
International journal of advertising : the review of marketing communications
13
Journal of promotion management : JPM
13
Journal of marketing communications
12
SpringerLink / Bücher
11
International journal of sports marketing & sponsorship
10
Journal of promotion management : innovations in planning and applied research
10
The journal of product & brand management
8
A master class in brand planning : the timeless works of Stephen King
7
Journal of global marketing
7
Journal of retailing and consumer services
7
Marketing letters : a journal of research in marketing
7
Journal of marketing management : MM
6
The journal of brand management : an international journal
6
European journal of marketing : EJM
5
Global business review
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
5
Journal of current issues and research in advertising
4
Journal of international consumer marketing
4
Journal of marketing theory and practice
4
Journal of strategic marketing
4
Marketing : ZFP ; journal of research and management
4
Marketing intelligence & planning
4
Vision : the journal of business perspective
4
Young consumers : insight and ideas for responsible marketers
4
Asia Pacific journal of marketing and logistics
3
GITAM journal of management : a quarterly publication of GITAM Institute of Management
3
Health marketing quarterly
3
Ilmenauer Schriften zur Betriebswirtschaftslehre
3
International journal of hospitality management
3
International journal of internet marketing and advertising : IJIMA
3
International journal of market research : JMRS ; the journal of the Market Research Society
3
International review on public and non-profit marketing
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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ECONIS (ZBW)
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1
Der Fußballstar als Marke : Determinanten der Markenbildung am Beispiel von Lukas Podolski
Huber, Frank
;
Meyer, Frederik
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003627795
Saved in:
2
Cause-Related-Marketing-Kampagnen erfolgreich konzipieren : eine empirische Studie
Huber, Frank
;
Regier, Stefanie
;
Rinino, Maxime
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003729339
Saved in:
3
Werbung im thematisch passenden Medienkontext : theoretische Grundlagen und empirische Befunde am Beispiel von Fernsehwerbung
Sieglerschmidt, Sebastian
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003729346
Saved in:
4
Marke Mensch : Prominente als Marken der Medienindustrie
Henkel, Sven
;
Hubert, Frank
;
Huber, Frank
-
2005
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002570359
Saved in:
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