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~subject:"Werbeplanung"
~subject:"Brand image"
~isPartOf:"Journal of marketing theory and practice"
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Werbeplanung
Brand image
Advertising effects
19
Werbewirkung
19
USA
5
United States
5
Psychology of advertising
4
Werbepsychologie
4
Advertising planning
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Consumer behaviour
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2010-2011
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Cause-related marketing
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Coolsen, Michael K.
1
Edmondson, Diane R.
1
Gardner, Meryl P.
1
Ghosh Chowdhury, Tilottama
1
Helgeson, James G.
1
Lafferty, Barbara A.
1
Loroz, Peggy Sue
1
Micu, Camelia C.
1
Munch, James M.
1
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Journal of marketing theory and practice
Journal of business research : JBR
48
International journal of advertising : the quarterly review of marketing communications
41
Journal of marketing communications
37
Journal of advertising research
32
The journal of product & brand management
31
Journal of advertising : official publication of the American Academy of Advertising
27
International journal of advertising : the review of marketing communications
25
Psychology & marketing
21
Journal of promotion management : JPM
18
The journal of brand management : an international journal
18
SpringerLink / Bücher
17
Journal of promotion management : innovations in planning and applied research
16
Journal of retailing and consumer services
16
International journal of internet marketing and advertising : IJIMA
15
Marketing letters : a journal of research in marketing
15
European journal of marketing : EJM
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Marketing : ZFP ; journal of research and management
12
Asia Pacific journal of marketing and logistics
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
International journal of hospitality management
10
Marketing intelligence & planning
10
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of global marketing
8
The journal of consumer marketing
8
A master class in brand planning : the timeless works of Stephen King
7
International journal of sports marketing & sponsorship
7
Journal of the Academy of Marketing Science
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
6
Journal of current issues and research in advertising : JCIRA
6
Tourism management : research, policies, practice
6
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
6
Journal of current issues and research in advertising
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of marketing
5
Journal of marketing research : JMR
5
Journal of travel and tourism marketing
5
Sport marketing quarterly : preferred journal of the Sport Marketing Association
5
Springer eBook Collection / Business and Economics
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ECONIS (ZBW)
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1
What makes a Super Bowl ad super? : five-act dramatic form affects consumer super bowl advertising ratings
Quesenberry, Keith A.
;
Coolsen, Michael K.
- In:
Journal of marketing theory and practice
22
(
2014
)
4
,
pp. 437-454
Persistent link: https://www.econbiz.de/10010510247
Saved in:
2
Does repeated ad exposure impair or facilitate recall of ads with similar affective valence? : an exploratory study
Nguyen, Hieu P.
;
Munch, James M.
;
Gardner, Meryl P.
- In:
Journal of marketing theory and practice
22
(
2014
)
1
,
pp. 25-39
Persistent link: https://www.econbiz.de/10010346483
Saved in:
3
Boomers and their babies : an exploratory study comparing psychological profiles and advertising appeal effectiveness across two generations
Loroz, Peggy Sue
;
Helgeson, James G.
- In:
Journal of marketing theory and practice
21
(
2013
)
3
,
pp. 289-306
Persistent link: https://www.econbiz.de/10009787444
Saved in:
4
The effect of message's regulatory focus and product type on persuasion
Micu, Camelia C.
;
Ghosh Chowdhury, Tilottama
- In:
Journal of marketing theory and practice
18
(
2010
)
2
,
pp. 181-190
Persistent link: https://www.econbiz.de/10003962435
Saved in:
5
Portraying the cause instead of the brand in cause-related marketing ads : does it really matter?
Lafferty, Barbara A.
;
Edmondson, Diane R.
- In:
Journal of marketing theory and practice
17
(
2009
)
2
,
pp. 129-141
Persistent link: https://www.econbiz.de/10003827792
Saved in:
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