//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Werbeplanung"
~subject:"Deutschland"
~person:"Görtz, Gunnar"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbewirkung"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Werbeplanung
Deutschland
Werbewirkung
7
Advertising effects
6
Germany
6
Sales promotion
6
Verkaufsförderung
6
Sales-promotion
5
Consumer behaviour
4
Consumer goods marketing
4
Konsumentenverhalten
4
Konsumgütermarketing
4
Konsumgüterwerbung
3
Verbraucherverhalten
3
Automotive services industry
2
Handelsmarketing
2
Kfz-Gewerbe
2
Market segmentation
2
Marktsegmentierung
2
Retail marketing
2
Theorie
2
Theory
2
Economics
1
Konsumgüterindustrie
1
Kraftfahrzeughandel
1
Marketing
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Book / Working Paper
6
Type of publication (narrower categories)
All
Arbeitspapier
2
Graue Literatur
2
Hochschulschrift
2
Non-commercial literature
2
Thesis
2
Working Paper
2
Language
All
German
3
English
3
Author
All
Görtz, Gunnar
Bauer, Hans H.
20
Esch, Franz-Rudolf
18
Diehl, Sandra
13
Gierl, Heribert
12
Huber, Frank
11
Gröppel-Klein, Andrea
9
Terlutter, Ralf
9
Fuchs, Wolfgang
7
King, Stephen
7
Nufer, Gerd
7
Unger, Fritz
7
Brunner, Christian Boris
6
Drengner, Jan
6
Mueller, Barbara
6
Nöcker, Ralf
6
Woisetschläger, David
6
Brosius, Hans-Bernd
5
Fahr, Andreas
5
Gelbrich, Katja
5
Mäder, Ralf
5
Neumann, Marcus M.
5
Schwarz, Uta
5
Silberer, Günter
5
Weinberg, Peter
5
Bambauer, Silke
4
Ceyp, Michael
4
Eschweiler, Maurice
4
Hoffmann, Stefan
4
Häusel, Hans-Georg
4
Kaiser, Ulrich
4
Langner, Tobias
4
Meyer, Frederik
4
Pelsmacker, Patrick de
4
Sander, Matthias
4
Schlichthorst, Marisa
4
Schnoor, Anje
4
Schwaiger, Manfred
4
Steffenhagen, Hartwig
4
Tellis, Gerard J.
4
more ...
less ...
Published in...
All
Gabler Edition Wissenschaft
2
Reihe: Management-Know-how / M : praxisnah und aktuell
2
Series: Management know-how / M
2
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Alternatives to discounts: what value is attached to sales promotions in the automotive sector? : a methodical approach to avoiding the discount spiral
Bauer, Hans H.
;
Görtz, Gunnar
;
Exler, Stefanie
-
2007
Persistent link: https://www.econbiz.de/10003516871
Saved in:
2
Effective sales promotion
Bauer, Hans H.
;
Görtz, Gunnar
;
Haber, Tobias E.
-
2007
Persistent link: https://www.econbiz.de/10003516872
Saved in:
3
Verbraucherspezifische Promotionwirkungen
Görtz, Gunnar
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003280476
Saved in:
4
Verbraucherspezifische Promotionwirkungen
Görtz, Gunnar
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013515276
Saved in:
5
Alternativen zum Rabatt : wie viel Wertschätzung erzielen Promotions im Automobilhandel? : Ein methodischer Ansatz zur Vermeidung der Rabattspirale
Bauer, Hans H.
;
Görtz, Gunnar
;
Exler, Stefanie
-
2005
Persistent link: https://www.econbiz.de/10002939563
Saved in:
6
Effective sales promotion
Bauer, Hans H.
;
Görtz, Gunnar
;
Haber, Tobias E.
-
2004
Persistent link: https://www.econbiz.de/10002024444
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->