//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Young consumers : insight and ideas for responsible marketers"
~subject:"Geschlecht"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbewirkungsforschung"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Geschlecht
Advertising effects
36
Werbewirkung
36
Advertising
24
Werbung
24
Consumer behaviour
18
Konsumentenverhalten
18
Children
17
Jugendliche
17
Kinder
17
Youth
17
Target group
15
Zielgruppe
15
Internet marketing
8
Online-Marketing
8
Brand image
4
Brand management
4
Celebrity endorsement
4
Celebrity-Werbung
4
Fernsehwerbung
4
Gender
4
India
4
Indien
4
Markenführung
4
Markenimage
4
Social Web
4
Social web
4
Television advertising
4
USA
4
United States
4
Advertising literacy
3
Analphabetismus
3
China
3
Communication media
3
Consumer socialization
3
Eltern
3
Experiment
3
Food
3
Hong Kong
3
Hongkong
3
more ...
less ...
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Chan, Kara
3
Ng, Yu Leung
3
Bush, Bianca
1
Furnham, Adrian
1
Liu, Jianqiong
1
Williams, Russell B.
1
Published in...
All
Young consumers : insight and ideas for responsible marketers
International journal of advertising : the quarterly review of marketing communications
21
International journal of advertising : the review of marketing communications
11
Journal of advertising : official publication of the American Academy of Advertising
6
Journal of current issues and research in advertising : JCIRA
6
Journal of business research : JBR
5
Journal of advertising research
4
Journal of marketing communications
4
Journal of promotion management : JPM
4
Psychology & marketing
4
Journal of promotion management : innovations in planning and applied research
3
Marketing letters : a journal of research in marketing
3
Australasian marketing journal
2
Electronic commerce research
2
European journal of marketing : EJM
2
International advertising and communication : current insights and empirical findings
2
International journal of hospitality management
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
2
Kelley School of Business Research Paper
2
Paradigm : the journal of Institute of Management Technology
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
Academy of Management learning & education : AMLE
1
American business review
1
Arab economic and business journal
1
Asia-Pacific journal of management research and innovation
1
Business horizons
1
Business research quarterly : BRQ
1
CESifo working papers
1
Communications and culture
1
Corporate communications : an international journal
1
Cutting edge international research
1
Decision
1
Discussion paper / Centre for Economic Policy Research
1
Discussion paper series / IZA
1
E-marketing ; Vol. 3
1
Economic research
1
Electronic commerce research and applications
1
Gender in management : an international journal
1
Gender, culture, and consumer behavior
1
more ...
less ...
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Interpretation of female images in advertising among Chinese adolescents
Ng, Yu Leung
;
Chan, Kara
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
2
,
pp. 222-234
Persistent link: https://www.econbiz.de/10011382842
Saved in:
2
How Chinese young consumers respond to gendered advertisement
Chan, Kara
;
Ng, Yu Leung
;
Liu, Jianqiong
- In:
Young consumers : insight and ideas for responsible …
15
(
2015
)
4
,
pp. 353-364
Persistent link: https://www.econbiz.de/10010469426
Saved in:
3
Gender Jenga : the role of advertising in gender stereotypes within educational and non-educational games
Bush, Bianca
;
Furnham, Adrian
- In:
Young consumers : insight and ideas for responsible …
14
(
2013
)
3
,
pp. 216-229
Persistent link: https://www.econbiz.de/10010188078
Saved in:
4
What do adolescent girls learn about gender roles from advertising images?
Chan, Kara
;
Ng, Yu Leung
;
Williams, Russell B.
- In:
Young consumers : insight and ideas for responsible …
13
(
2012
)
4
,
pp. 357-366
Persistent link: https://www.econbiz.de/10009689301
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->