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isPartOf:"International journal of advertising : the quarterly review of marketing communications"
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11
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2
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Windels, Kasey
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International journal of advertising : the quarterly review of marketing communications
Journal of advertising research
22
Journal of historical research in marketing
17
A master class in brand planning : the timeless works of Stephen King
14
Global advertising practice in a borderless world
14
Journal of advertising : official publication of the American Academy of Advertising
14
Journal of advertising
12
Journal of marketing communications
10
SpringerLink / Bücher
10
Women in PR history
9
Advertising in developing and emerging countries : the economic, political and social context
8
European journal of marketing : EJM
8
The advertising handbook
8
The Routledge companion to advertising and promotional culture
7
Working paper / National Bureau of Economic Research, Inc.
7
Journal of business research : JBR
6
NBER working paper series
6
Academy of Management journal : AMJ
5
American journal of agricultural economics
5
The service industries journal
5
Handbuch der Marktforschung
4
International business review : the official journal of the European International Business Academy
4
Journal of current issues and research in advertising
4
Journal of current issues and research in advertising : JCIRA
4
Journal of marketing research : JMR
4
Journal of promotion management : JPM
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
NBER Working Paper
4
The history of advertising
4
Working paper series
4
Applied economics
3
Brand Planning : starke Strategien für Marken und Kampagnen
3
CESifo working papers
3
CORE discussion paper : DP
3
Enterprise & society : the international journal of business history
3
Europäische Hochschulschriften / 5
3
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of marketing : IJM ; formerly Der Markt
3
JMM : the international journal on media management
3
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ECONIS (ZBW)
11
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1
The myth of big data : Chinese advertising practitioners' perspective
Chen, Huan
;
Zhou, Liling
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 633-649
Persistent link: https://www.econbiz.de/10011882046
Saved in:
2
Creativity identity in Colombia : the advertising creatives' perspective
Roca, David
;
Wilson, Bradley
;
Barrios, Andres
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
6
,
pp. 831-851
Persistent link: https://www.econbiz.de/10011859130
Saved in:
3
Utility of advertising for creativity education : an experimental study targeting school children
Han, Kyoo-Hoon
;
Kim, Jieun
- In:
International journal of advertising : the quarterly …
36
(
2017
)
3
,
pp. 439-456
Persistent link: https://www.econbiz.de/10011707409
Saved in:
4
Stereotypical or just typical : how do US practitioners view the role and function of gender stereotypes in advertisements?
Windels, Kasey
- In:
International journal of advertising : the quarterly …
35
(
2016
)
5
,
pp. 864-887
Persistent link: https://www.econbiz.de/10011618435
Saved in:
5
Twenty years of IMC : a study of CEO and CMO perspectives in the Asia-Pacific region
Kliatchko, Jerry G.
;
Schultz, Don E.
- In:
International journal of advertising : the quarterly …
33
(
2014
)
2
,
pp. 373-390
Persistent link: https://www.econbiz.de/10010362876
Saved in:
6
Chinese advertising practitioners' conceptualisation of gender representation
Shao, Yun
;
Desmarais, Fabrice
;
Weaver, C. Kay
- In:
International journal of advertising : the quarterly …
33
(
2014
)
2
,
pp. 329-350
Persistent link: https://www.econbiz.de/10010362885
Saved in:
7
Measuring the organisational impact on creativity : the creative code intensity scale
Stuhlfaut, Mark W.
;
Windels, Kasey
- In:
International journal of advertising : the quarterly …
31
(
2012
)
4
,
pp. 795-818
Persistent link: https://www.econbiz.de/10009674965
Saved in:
8
Vanishing acts : creative women in Spain and the United States
Grow, Jean
;
Roca, David
;
Broyles, Sheri J.
- In:
International journal of advertising : the quarterly …
31
(
2012
)
3
,
pp. 657-679
Persistent link: https://www.econbiz.de/10009581773
Saved in:
9
The creative code : an organisational influence on the creative process in advertising
Stuhlfaut, Mark W.
- In:
International journal of advertising : the quarterly …
30
(
2011
)
2
,
pp. 283-304
Persistent link: https://www.econbiz.de/10009154732
Saved in:
10
Diffusion of account planning in Indian ad agencies : an organisational perspective
Patwardhan, Padmini
;
Patwardhan, Hemant
;
Vasavada-Oza, …
- In:
International journal of advertising : the quarterly …
30
(
2011
)
4
,
pp. 665-692
Persistent link: https://www.econbiz.de/10009349594
Saved in:
11
Outcomes of advertiser-agency relationships : the form and the role of cooperation
Duhan, Dale F.
;
Sandvik, K°are
- In:
International journal of advertising : the quarterly …
28
(
2009
)
5
,
pp. 881-919
Persistent link: https://www.econbiz.de/10003916105
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