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Werbung
22
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10
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2
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The American economic review
Journal of advertising research
234
International journal of advertising : the review of marketing communications
210
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185
International journal of advertising : the quarterly review of marketing communications
182
Journal of advertising : official publication of the American Academy of Advertising
170
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167
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146
Journal of promotion management : JPM
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Management science : journal of the Institute for Operations Research and the Management Sciences
81
Journal of marketing
74
European journal of operational research : EJOR
73
Journal of historical research in marketing
70
European journal of marketing : EJM
66
Journal of promotion management : innovations in planning and applied research
66
Journal of marketing research : JMR
62
International journal of internet marketing and advertising : IJIMA
58
Journal of retailing and consumer services
57
Jahrbuch der Absatz- und Verbrauchsforschung
55
NBER working paper series
54
International journal of industrial organization
53
Psychology & marketing
53
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of current issues and research in advertising : JCIRA
51
SpringerLink / Bücher
50
Health marketing quarterly
49
Journal of current issues and research in advertising
45
NBER Working Paper
45
Marketing : ZFP ; journal of research and management
42
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
42
Working paper / National Bureau of Economic Research, Inc.
41
Markenartikel : das Magazin für Markenführung
39
Young consumers : insight and ideas for responsible marketers
37
Journal of business ethics : JOBE
35
Marketing letters : a journal of research in marketing
34
Journal of global marketing
33
Advertising theory
31
CESifo working papers
31
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
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ECONIS (ZBW)
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1
Online privacy and information disclosure by consumers
Ichihashi, Shota
- In:
The American economic review
110
(
2020
)
2
,
pp. 569-595
Persistent link: https://www.econbiz.de/10012205960
Saved in:
2
Theory of Persuasion
Kartik, Navin
(
contributor
)
- In:
The American economic review
104
(
2014
)
5
,
pp. 457-474
Persistent link: https://www.econbiz.de/10010398923
Saved in:
3
The VCG auction in theory and practice
Varian, Hal R.
;
Harris, Christopher
- In:
The American economic review
104
(
2014
)
5
,
pp. 442-445
Persistent link: https://www.econbiz.de/10010390935
Saved in:
4
Information and industry dynamics
Dinlersoz, Emin Murat
;
Yorukoglu, Mehmet
- In:
The American economic review
102
(
2012
)
2
,
pp. 884-913
Persistent link: https://www.econbiz.de/10009568916
Saved in:
5
The impact of targeting technology on advertising markets and media competition
Athey, Susan
;
Gans, Joshua
- In:
The American economic review
100
(
2010
)
2
,
pp. 608-613
Persistent link: https://www.econbiz.de/10008748843
Saved in:
6
Advertising content
Anderson, Simon P.
;
Renault, Régis
- In:
The American economic review
96
(
2006
)
1
,
pp. 93-113
Persistent link: https://www.econbiz.de/10003311765
Saved in:
7
On the simple economics of advertising, marketing, and product design
Johnson, Justin P.
;
Myatt, David P.
- In:
The American economic review
96
(
2006
)
3
,
pp. 756-784
Persistent link: https://www.econbiz.de/10003349278
Saved in:
8
Advertising in competitive markets
Stegeman, Mark
- In:
The American economic review
81
(
1991
)
1
,
pp. 210-223
Persistent link: https://www.econbiz.de/10001104503
Saved in:
9
Did the Federal Trade Commission's advertising substantiation program promote more credible advertising?
Sauer, Raymond D.
- In:
The American economic review
80
(
1990
)
1
,
pp. 191-203
Persistent link: https://www.econbiz.de/10001084656
Saved in:
10
Advertising and economic welfare : comment
Hochman, Oded
- In:
The American economic review
78
(
1988
)
1
,
pp. 290-296
Persistent link: https://www.econbiz.de/10001047179
Saved in:
11
Advertising and economic welfare
Nichols, Len M.
- In:
The American economic review
75
(
1985
)
1
,
pp. 213-218
Persistent link: https://www.econbiz.de/10002576691
Saved in:
12
Noisy advertising and the predation rule in antitrust analysis
Hilke, John C.
;
Nelson, Philip B.
- In:
The American economic review
74
(
1984
)
2
,
pp. 367-371
Persistent link: https://www.econbiz.de/10002846135
Saved in:
13
Advertising and the price and quality of optometric services
Kwoka jr., John E.
- In:
The American economic review
74
(
1984
)
1
,
pp. 211-216
Persistent link: https://www.econbiz.de/10002345622
Saved in:
14
The derived demand for advertising : a theoretical and empirical investigation
Ehrlich, Isaac
;
Fischer, Lawrence
- In:
The American economic review
72
(
1982
)
3
,
pp. 366-388
Persistent link: https://www.econbiz.de/10002108879
Saved in:
15
Informative advertising and welfare
Kotowitz, Y.
;
Mathewson, F.
- In:
The American economic review
69
(
1979
)
3
,
pp. 284-294
Persistent link: https://www.econbiz.de/10002261841
Saved in:
16
Concentration of control and the price of television time
Peterman, John L.
- In:
The American economic review
61
(
1971
)
2
,
pp. 74-88
Persistent link: https://www.econbiz.de/10003650595
Saved in:
17
Supply and demand for advertising messages
Telser, Lester G.
- In:
The American economic review
56
(
1966
)
2
,
pp. 457-466
Persistent link: https://www.econbiz.de/10003694065
Saved in:
18
Community antenna television systems and the regulation of television broadcasting
Fisher, Franklin M.
- In:
The American economic review
56
(
1966
)
2
,
pp. 320-329
Persistent link: https://www.econbiz.de/10003548322
Saved in:
19
Advertising and the advantages of size
Comanor, William S.
;
Wilson, Thomas A.
- In:
The American economic review
59
(
1969
)
2
,
pp. 87-98
Persistent link: https://www.econbiz.de/10003516075
Saved in:
20
A survey of advertising and market structure
Butters, Gerard R.
- In:
The American economic review
66
(
1976
)
2
,
pp. 392-397
Persistent link: https://www.econbiz.de/10003507982
Saved in:
21
Interbrand choice, media mix and market performance
Porter, Michael E.
- In:
The American economic review
66
(
1976
)
2
,
pp. 398-406
Persistent link: https://www.econbiz.de/10003653306
Saved in:
22
New developments in the theory of monopolistic competition
Butters, Gerard R.
;
Porter, Michael E.
;
Spence, Michael
- In:
The American economic review
66
(
1976
)
2
,
pp. 392-414
Persistent link: https://www.econbiz.de/10001973697
Saved in:
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