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~type_genre:"Nachschlagewerk"
~type_genre:"Aufsatz im Buch"
~isPartOf:"Designing and communicating experience"
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Designing and communicating experience
Advertising theory
31
The advertising and consumer culture reader
19
Explorations in critical studies of advertising
18
Werbung im internationalen Vergleich : Zustand und Entwicklung
16
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf bis Henkel, von Hipp bis Erste Bank
14
The Sage handbook of advertising
14
Advertising in developing and emerging countries : the economic, political and social context
13
Advertising worldwide : advertising conditions in selected countries
12
Challenges in an age of dis-engagement
11
Handbook of research on effective advertising strategies in the social media age
10
Wert und Werte der Marketing-Kommunikation
10
The advertising handbook
9
Wissen schaf(f)t Werbung : [in Gedenken an Marianne Hammerl]
8
Development of scientific marketing in the twentieth century : research for sales in the pharmaceutical industry
7
Selling modernity : advertising in twentieth-century Germany
7
Werbung für alle Sinne : multimodale Kommunikationsstrategien
7
Cutting edge international research
6
Handbook of research on international advertising
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
5
Advertising in a multimedia age
5
Advertising in new formats and media : current research and implications for marketers
5
Advertising, promotion, and new media
5
Green advertising and the reluctant consumer
5
International marketing ; Vol. 2
5
Public relations and advertising theories : concepts and practices
5
Testimonial advertising in the American marketplace : emulation, identity, community
5
Theoretical and empirical perspectives in critical marketing studies
5
Breaking new ground in theory and practice
4
Bridging the gap between advertising academia and practice
4
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
4
Entrepreneurship, growth and economic integration : a linkage
4
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
4
Social and environmental issues in advertising
4
Werbung heute und morgen : Kongressbericht
4
A master class in brand planning : the timeless works of Stephen King
3
Application of gaming in new media marketing
3
Handbuch Handel : Strategien - Perspektiven - internationaler Wettbewerb
3
Integrierte Kommunikation in Theorie und Praxis : betriebswirtschaftliche und kommunikationswissenschaftliche Perspektiven ; mit Meinungen und Beispielen aus der Praxis
3
Kellogg on advertising & media : the Kellogg School of Management
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ECONIS (ZBW)
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1
Construct confusion in advertising research
Bergkvist, Lars
;
Langner, Tobias
- In:
Designing and communicating experience
,
(pp. 1-12)
.
2021
Persistent link: https://www.econbiz.de/10012648243
Saved in:
2
Does a lack of control alter associative structure of brands? : the effects for positioning familiar and unfamiliar brands
Grochowska, Alicja
;
Gąsiorowska, Magdalena
;
Hajda, Piotr
- In:
Designing and communicating experience
,
(pp. 13-29)
.
2021
Persistent link: https://www.econbiz.de/10012648246
Saved in:
3
General language use, language proficiency and language attitudes as predictors of consumer response to the use of Spanish and English in advertising in Chile and Mexico
Hooft, Andreu van
;
Meurs, Frank van
;
Braaf, Qudsiyah
- In:
Designing and communicating experience
,
(pp. 77-89)
.
2021
Persistent link: https://www.econbiz.de/10012648265
Saved in:
4
"Trust Me, I'm an Advertiser". : the influence of message sidedness and advertiser credibility on readers' perceptions of native advertisements
Krouwer, Simone
;
Poels, Karolien
;
Paulussen, Steve
- In:
Designing and communicating experience
,
(pp. 105-117)
.
2021
Persistent link: https://www.econbiz.de/10012648274
Saved in:
5
Half a century of Super Bowl commercials : a content analysis of humorous advertising styles
Timamopoulou, Artemis
;
Hatzithomas, Leonidas
; …
- In:
Designing and communicating experience
,
(pp. 137-150)
.
2021
Persistent link: https://www.econbiz.de/10012648281
Saved in:
6
Should companies use tattooed models in their advertisements?
Heberle, Antonia
;
Gierl, Heribert
- In:
Designing and communicating experience
,
(pp. 151-165)
.
2021
Persistent link: https://www.econbiz.de/10012648292
Saved in:
7
Creating branded entertainment that resonates : perspectives of multinational award winners
Loggerenberg, Marthinus J. C. van
;
Enslin, Carla
; …
- In:
Designing and communicating experience
,
(pp. 167-182)
.
2021
Persistent link: https://www.econbiz.de/10012648294
Saved in:
8
Advertising music and the effects of incongruity resolution on consumer response
Abolhasani, Morteza
;
Oakes, Steve
;
Golrokhi, Zahra
- In:
Designing and communicating experience
,
(pp. 183-193)
.
2021
Persistent link: https://www.econbiz.de/10012648302
Saved in:
9
The sound factor in autoplay mobile video ads
Kim, Eunah
;
Huh, Jisu
- In:
Designing and communicating experience
,
(pp. 195-211)
.
2021
Persistent link: https://www.econbiz.de/10012648305
Saved in:
10
Battle-weary women : the female creatives fighting for leadership in advertising management
Thompson-Whiteside, Helen
- In:
Designing and communicating experience
,
(pp. 213-223)
.
2021
Persistent link: https://www.econbiz.de/10012648308
Saved in:
11
A cognitive approach to the argument strength × message involvement paradigm in green advertising persuasion
Yu, Jason
- In:
Designing and communicating experience
,
(pp. 337-355)
.
2021
Persistent link: https://www.econbiz.de/10012648344
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