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~isPartOf:"International journal of sports marketing & sponsorship"
~subject:"Sportler"
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Search: subject_exact:"Werbung mit Prominenten"
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Sportler
Celebrity endorsement
11
Celebrity-Werbung
11
Advertising effects
9
Werbewirkung
9
Athletes
8
Consumer behaviour
7
Konsumentenverhalten
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Brand image
5
Markenimage
5
Sportmarketing
4
Sports marketing
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Brand management
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Endorsement
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Markenführung
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Brand extension
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Internet marketing
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Markentransfer
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Online-Marketing
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Professional sports
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Associative memory network model
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Athlete celebrity
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Athlete endorsement
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Athlete reputational crisis
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Athletic performance
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Attitude
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Banner advertisement
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Brand engagement
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Brand extensions
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Brand personality
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Celebrities
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Cognition
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Cognitive dissonance
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Endorsements
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Kim, Taehee
2
Ko, Yong Jae
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Arai, Akiko
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Chang, Kyungro
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Chang, Yongwan
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Crespo, Cátia Fernandes
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Ferreira, Alcina Gaspar
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Kim, Daehwan
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Koo, Jakeun
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Lee, Joon Sung
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Lee, Jung-Gyo
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Mendes, Cédric
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Nisbett, Gwen S.
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Pansari, Anita
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Roy, Subhadip
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1
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International journal of sports marketing & sponsorship
International journal of sport management and marketing : IJSMM
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
Journal of sport management : the official journal of the North American Society of Sport Management
4
Journal of advertising research
3
Journal of business research : JBR
3
Journal of promotion management : innovations in planning and applied research
3
Psychology & marketing
3
Young consumers : insight and ideas for responsible marketers
3
European Sport management quarterly : ESMQ
2
European journal of marketing : EJM
2
International journal of advertising : the review of marketing communications
2
Journal of sports economics
2
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
2
Marketing letters : a journal of research in marketing
2
Asia-Pacific journal of business administration
1
Brand research : [an outcome of the second International Conference on Brand Management]
1
Brands : interdisciplinary perspectives
1
Economics, management and financial markets
1
Fontys Venlo - publication of applied sciences
1
Global business review
1
Innovation: organization & management : IOM
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of applied business and economic research
1
International journal of retail & distribution management
1
Journal of business & economics research
1
Journal of consumer behaviour : an international research review
1
Journal of customer behaviour
1
Journal of economics and finance
1
Journal of global marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of international consumer marketing
1
Journal of marketing communications
1
Journal of marketing research : JMR
1
Journal of promotion management : JPM
1
Journal of strategic marketing
1
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
1
Market : review for marketing theory and practice
1
Organizations and markets in emerging economies
1
Reutlinger Diskussionsbeiträge zu Marketing und Management
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ECONIS (ZBW)
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1
When celebrity endorsements collide with social activism : exploring athlete celebrity endorsements, social issues and brand perception
Schartel Dunn, Stephanie G.
;
Nisbett, Gwen S.
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
3
,
pp. 558-569
Persistent link: https://www.econbiz.de/10014331533
Saved in:
2
The effects of pre-scandal associations of athlete endorsers and scandal types on consumer blame and eWOM
Sato, Shintaro
;
Ko, Yong Jae
;
Kim, Daehwan
;
Lee, Joon Sung
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
4
,
pp. 814-833
Persistent link: https://www.econbiz.de/10014377686
Saved in:
3
Antecedents of the attitude toward the athlete celebrities' human brand extensions
Koo, Jakeun
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 241-258
Persistent link: https://www.econbiz.de/10013369887
Saved in:
4
Effects of athletic performance and marketable lifestyle on consumers' engagement with sport celebrity's social media and their endorsements
Ferreira, Alcina Gaspar
;
Crespo, Cátia Fernandes
; …
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 259-277
Persistent link: https://www.econbiz.de/10013369890
Saved in:
5
The impact of celebrity-advertising context congruence on the effectiveness of brand image transfer
Kim, Taehee
;
Seo, Hyo Min
;
Chang, Kyungro
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
3
,
pp. 246-262
Persistent link: https://www.econbiz.de/10011781268
Saved in:
6
Owner or endoser? : investigating the effectiveness of celebrity owners of sports teams as endorsers
Roy, Subhadip
;
Pansari, Anita
- In:
International journal of sports marketing & sponsorship
15
(
2014
)
2
,
pp. 89-106
Persistent link: https://www.econbiz.de/10010258211
Saved in:
7
Strategic match of athlete endorsement in global markets : an associative learning perspective
Chang, Yongwan
;
Ko, Yong Jae
;
Tasci, Asli
;
Arai, Akiko
; …
- In:
International journal of sports marketing & sponsorship
15
(
2014
)
4
,
pp. 253-271
Persistent link: https://www.econbiz.de/10010410847
Saved in:
8
The effects of endorsement strength and celbrity-product match on the evaluation of a sports-related product : the role of product involvement
Lee, Jung-Gyo
;
Park, Jaejin
- In:
International journal of sports marketing & sponsorship
16
(
2014/15
)
1
,
pp. 55-74
Persistent link: https://www.econbiz.de/10010489101
Saved in:
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