//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of sports marketing & sponsorship"
~subject:"Sports marketing"
~subject:"Advertising effects"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbung mit Prominenten"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Sports marketing
Advertising effects
Celebrity endorsement
11
Celebrity-Werbung
11
Werbewirkung
9
Athletes
8
Sportler
8
Consumer behaviour
7
Konsumentenverhalten
7
Brand image
5
Markenimage
5
Sportmarketing
4
Brand management
3
Endorsement
3
Markenführung
3
Brand extension
2
Internet marketing
2
Markentransfer
2
Online-Marketing
2
Professional sports
2
Profisport
2
Advertising
1
Advertising contexts
1
Associative memory network model
1
Athlete celebrity
1
Athlete endorsement
1
Athlete reputational crisis
1
Athletic performance
1
Attitude
1
Banner advertisement
1
Brand engagement
1
Brand extensions
1
Brand personality
1
Celebrities
1
Cognition
1
Cognitive dissonance
1
Congruity
1
Endorsements
1
Future intention
1
Human brand extensions
1
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
9
Type of publication (narrower categories)
All
Article in journal
9
Aufsatz in Zeitschrift
9
Language
All
English
9
Author
All
Kim, Taehee
2
Ko, Yong Jae
2
Arai, Akiko
1
Brigham, Christopher
1
Chang, Kyungro
1
Chang, Yongwan
1
Chen, Chen-yueh
1
Crespo, Cátia Fernandes
1
Ferreira, Alcina Gaspar
1
Hsiao, Chia-lin
1
Hur, Youngjin
1
Kim, Dae Yeon
1
Kim, Daehwan
1
Lee, Joon Sung
1
Lee, Jung-Gyo
1
Lin, Yi-hsiu
1
Mendes, Cédric
1
Nisbett, Gwen S.
1
Pansari, Anita
1
Park, Jaejin
1
Roy, Subhadip
1
Sato, Shintaro
1
Schartel Dunn, Stephanie G.
1
Seo, Hyo Min
1
Tasci, Asli
1
Yi, U-yŏng
1
more ...
less ...
Published in...
All
International journal of sports marketing & sponsorship
Psychology & marketing
17
Journal of promotion management : JPM
13
International journal of advertising : the review of marketing communications
12
International journal of advertising : the quarterly review of marketing communications
11
Journal of business research : JBR
11
Journal of marketing communications
11
Journal of promotion management : innovations in planning and applied research
10
Journal of advertising research
8
The journal of product & brand management
8
Journal of global marketing
7
Journal of retailing and consumer services
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of marketing management : MM
6
Marketing letters : a journal of research in marketing
6
The journal of brand management : an international journal
6
Global business review
5
International journal of sport management and marketing : IJSMM
5
Young consumers : insight and ideas for responsible marketers
5
European journal of marketing : EJM
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of international consumer marketing
4
Journal of strategic marketing
4
Marketing intelligence & planning
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
Vision : the journal of business perspective
4
GITAM journal of management : a quarterly publication of GITAM Institute of Management
3
Health marketing quarterly
3
International journal of internet marketing and advertising : IJIMA
3
International review on public and non-profit marketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Organizations and markets in emerging economies
3
Qualitative market research : an international journal
3
Asia Pacific journal of marketing and logistics
2
Asia-Pacific journal of business administration
2
Celebrity, convergence and transformation
2
Cogent business & management
2
Gabler Edition Wissenschaft
2
International journal of Indian culture and business management
2
more ...
less ...
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
Relevance
Date (newest first)
Date (oldest first)
1
When celebrity endorsements collide with social activism : exploring athlete celebrity endorsements, social issues and brand perception
Schartel Dunn, Stephanie G.
;
Nisbett, Gwen S.
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
3
,
pp. 558-569
Persistent link: https://www.econbiz.de/10014331533
Saved in:
2
The effects of pre-scandal associations of athlete endorsers and scandal types on consumer blame and eWOM
Sato, Shintaro
;
Ko, Yong Jae
;
Kim, Daehwan
;
Lee, Joon Sung
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
4
,
pp. 814-833
Persistent link: https://www.econbiz.de/10014377686
Saved in:
3
Effects of athletic performance and marketable lifestyle on consumers' engagement with sport celebrity's social media and their endorsements
Ferreira, Alcina Gaspar
;
Crespo, Cátia Fernandes
; …
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 259-277
Persistent link: https://www.econbiz.de/10013369890
Saved in:
4
The impact of celebrity-advertising context congruence on the effectiveness of brand image transfer
Kim, Taehee
;
Seo, Hyo Min
;
Chang, Kyungro
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
3
,
pp. 246-262
Persistent link: https://www.econbiz.de/10011781268
Saved in:
5
The effect of endorsement and congruence on banner ads on sports websites
Yi, U-yŏng
;
Hur, Youngjin
;
Kim, Dae Yeon
;
Brigham, …
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
3
,
pp. 263-280
Persistent link: https://www.econbiz.de/10011781340
Saved in:
6
Owner or endoser? : investigating the effectiveness of celebrity owners of sports teams as endorsers
Roy, Subhadip
;
Pansari, Anita
- In:
International journal of sports marketing & sponsorship
15
(
2014
)
2
,
pp. 89-106
Persistent link: https://www.econbiz.de/10010258211
Saved in:
7
Strategic match of athlete endorsement in global markets : an associative learning perspective
Chang, Yongwan
;
Ko, Yong Jae
;
Tasci, Asli
;
Arai, Akiko
; …
- In:
International journal of sports marketing & sponsorship
15
(
2014
)
4
,
pp. 253-271
Persistent link: https://www.econbiz.de/10010410847
Saved in:
8
The effects of endorsement strength and celbrity-product match on the evaluation of a sports-related product : the role of product involvement
Lee, Jung-Gyo
;
Park, Jaejin
- In:
International journal of sports marketing & sponsorship
16
(
2014/15
)
1
,
pp. 55-74
Persistent link: https://www.econbiz.de/10010489101
Saved in:
9
Celebrity endorsement for sporting events using classical conditioning
Chen, Chen-yueh
;
Lin, Yi-hsiu
;
Hsiao, Chia-lin
- In:
International journal of sports marketing & sponsorship
13
(
2011/12
)
3
,
pp. 209-219
Persistent link: https://www.econbiz.de/10009550104
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->